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Brand Director
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Full-time
- The Genius Brand creates and markets premium supplements in the Vitamins, Minerals and Supplements category.
- position is a critical leadership role at The Genius Brand with P&L responsibility and leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omnichannel.
- The Brand Director is a broad business leader effectively leading the cross-functional team and influencing the broader organization towards meeting or exceeding operational objectives.
- The Brand Director is the de facto "owner of the brand", with primary accountability for the success of the brand both strategically and tactically, delivering operational goals while positioning the brand for future success:Build and manage the global brand vision and strategy.
- Develop annual brand plans that translate business and category insights into a brand vision, Objectives, Goals, Strategies, and Metrics.
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