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Audience Engagement Specialist
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$58,500 - $62,000 a year
Full-time
- Using a custom mix of earned, owned, and paid media, influencer and partner engagement, and dynamic and engaging digital content marketing (e.g. web, social, newsletters), the Audience Engagement team delivers new, diverse audiences to a range of national PBS programming, including American Masters, Nature, Great Performances, Secrets of the Dead, and more.
- The Audience Engagement Specialist will work with social media and series production teams to develop, execute and optimize data-driven multiplatform marketing and publicity campaigns with specific, measurable KPIs for driving viewership.
- Writing for a variety of uses, including paid and organic social media, Google ads, website copy, blogs, publicity and marketing materials, and newsletters;
- Minimum of 3 years of experience in digital marketing, audience engagement and/or publicity including experience managing digital marketing campaigns across platforms;
- Knowledge of film, documentary, television and/or online media business;
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