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Associate Media Director (AMD) Data Lead
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- Converts the desired business outcomes and priorities into high potential use cases for increased data maturity, crafting client-facing proposals for use case implementation, including scope, feasibility, dependencies, and roadmaps.
- Operates as a 'data translator' - liaising with non-data experts in the wider teams to connect their priority outcomes to the art of the possible, in a way that enables client understanding of the value add from the Data Lead
- Adopts a cross-functional approach to data strategy that considers the omnichannel customer journey, experience mapping, and optimization, the role of paid, earned and owned media insights in developing customer understanding and segmentation, strategies for capture and enrichment of customer data, taxonomy strategy, and developing marketing effectiveness frameworks that link marketing activity to commercial outcomes.
- 7+ years working in a data strategy capacity or similar field where data-driven decision-making is core to the role.
- Demonstrable experience of turning analysis and observations into actionable insights that deliver value to the business, especially in the areas of audience targeting, message sequencing, communication effectiveness, brand and campaign measurement plans, and real-time campaign optimizations.
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