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Associate Manager, Nutrition & Science Communications
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- Healthcare professionals (HCPs), including Primary Care Providers, Registered Dietitians, Diabetes Care and Education Specialists and others, are the #1 motivator for consumers to adopt zero calorie sweeteners and are therefore a priority audience for our Splenda Brand Communications.
- being a champion to create and deliver education about relevant health topics; such as obesity, leading promotional marketing plans to grow HCP recommendations such as Splenda participation at in-person conferences, email and print marketing, etc
- Develop and implement marketing and educational content for HCPs to support direct HCP messaging, Splenda HCP Sample Toolkit program, conference communications & implementation, emails to HCPs, and Splenda HCP website communications & creative
- Engage and partner with professional organizations to exhibit and deliver educational presentations and continuing education to HCPs at conferences, and lead development of Splenda campaign content communicated to HCPs
- Lead development and implementation of HCP metrics scorecard through CRM SFDC
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