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Associate Manager / Manager - Demand Generation
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- Georgia-Pacific Building Products is currently seeking candidates for the Associate Manager / Manager - Demand Generation position to support a growing Marketing (Center of Excellence) organization and will be positioned in Atlanta, GA.
- Develop and execute system configurations for our marketing automation platform (Pardot) and account-based marketing platform- including scoring/grading models, multi-touch attribution models, drip emails, list segmentation, workflows, and ROI reporting
- Assist in the planning, implementation, and execution of multi-channel marketing campaigns, ensuring alignment with brand objectives and target audience
- Create and maintain campaign structure in Pardot and Salesforce; including but not limited to campaign statuses, task assignments, campaign hierarchy, etc.
- Communicate effectively to ensure a unified and integrated marketing approach
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