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Associate Manager, Global Consumer Insights & Business Analytics
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Full-time
- The Global CIBA Associate Manager will work with the marketing team in creating & implementing brand strategy, developing white space innovations, and executing insightful communications.
- This position will report to the Consumer Insights & Business Analytics Director, with key responsibilities to build a learning agenda for strategic initiatives in collaboration with the marketing & R&D teams.
- Specifically, the Global CIBA Associate Manager, will deliver strategic consumer insights to further grow the brand through innovation and brand building initiatives.
- Embed the understanding of the target audience, consumer attitudes and behaviors and product usage/benefits into the development of brand strategy documents, including Brand Hearts, Architecture, and Audience.
- Support brand and R&D teams in evaluating new packaging and formula options, including artwork (2D), structures (3D) and formulas.
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