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Associate Direct Commerce Communications Manager
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- Responsible for developing and executing direct consumer marketing emails and SMS programs to include promotions, triggers, segmentation, revenue, and LTV while developing a sustainable growth model across Fortune Brands.
- As a communications manager, you will be responsible for engaging our target audience, driving conversions, and maximizing customer retention.
- You will collaborate closely with cross-functional teams, including content creators, designers, and data analysts, to deliver compelling marketing promotional campaigns that align with the overall brand marketing strategy.
- Partners with SMS/MMS vendor to design SMS/mms and communication templates, develop content, promos, and landing pages for SMS/mms marketing campaigns.
- Facilitates cross-functional collaboration with Creative Director, Website Content Manager/Agency, Social Media team, CRM manager, and Channel Segmentation to align efforts and promotional calendar, including new product launches and product-focused content.
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