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Associate Analyst Search Engine Marketing
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Full-time
- The Performance Marketing Associate Analyst will join the Demand Generation team whose main responsibility is to drive online revenue and website engagements.
- This role primarily focuses on executing and analyzing digital media campaigns with an emphasis in paid search and including but not limited to: display, remarketing, SEO, web analytics, content strategy, and merchandising.
- Support Demand Generation team by executing on paid search tactics per strategy and goals.
- Campaign management for search engine marketing campaigns, inclusive of keyword research, campaign building, copywriting, budget scoping, campaign health checks and optimization, performance analysis and reporting, and other tasks.
- Work with cross-functional teams (Content Strategy, Partner Merchandising, Integrated Planning, Partner Planning, Analytics, Strategy & Insights, Product Management) to define measurement plans and the requirements to execute.
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