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Assistant Marketing Lead
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- This role involves planning, executing, and evaluating experiential marketing campaigns that include events, tradeshows, and partnerships in a way that improves brand awareness and generates quantifiable incremental business.
- Ensure that each event is executed with excellence including branding, lead generation, data capture, coordination with 3rd party vendors (e.g. exhibit agency), conference organizers, and manufacturing/brand partners.
- Utilize digital platforms and social media to extend the reach and impact of experiential campaigns.
- Manage internal inventory of trade show equipment and supplies.
- Ability to travel approximately 25% to trade show and other events.
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