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Assistant Manager, Genesis Owner Marketing
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$69,300 - $99,000 a year
- This includes business partner/vendor management and enhancements to align with Genesis brand direction.
- Enhancing customer marketing to deliver specific, actionable, and relevant message that produce higher response rate, increased retention/loyalty, drive parts sales and retailer profitability.
- This position will be responsible for maintaining strategy of Connected Services (GCS) owner marketing communications including being well versed in all backend systems related to GCS. In addition, this role is responsible for coordinating all Connex activities.
- Major ResponsibilitiesUse advanced knowledge to manage the Genesis Owner Marketing program to develop and enhance Aftersales marketing messages to deliver specific, actionable, and relevant messages that increase service visits, parts sales, retention, and loyalty following brand guidelines.
- Responsible for the Statements of Work (SOW) for Owner Marketing, Genesis Connected Services and How-To videos, including all vendor Management for Budget/Invoice responsibilities.
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