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Assistant Director, Digital Recruitment Marketing
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Full-time
- The Assistant Director serves as an overall project manager ensuring that all digital marketing campaigns and initiatives run on time and on budget.
- Functions as day-to-day liaison with partner agencies for SEO and all paid media, including search and social media advertising, ensuring the appropriate number of qualified leads are obtained to reach enrollment goals.
- Liaises with college communication directors and enrollment teams within the colleges, the Office of Online Programs in the Office of the Provost, and University Information Technologies (UNIT) to support the Director.
- Works with Digital Recruitment Marketing team to provide campaign performance updates and analytics reports to college teams.
- Duties and Responsibilities: Supports the Director with marketing strategy development and execution and measurement of national, integrated digital marketing campaigns to recruit for a select portfolio of master’s programs in highly competitive fields.
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