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Analyst, Marketing Performance Optimization
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Full-time
- EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.
- EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas.
- You will deep dive into channel and audience data for digital advertising including paid search, paid social, display, retargeting, SEO, etc., and manage the research, reporting, and experimentation needed to build growth and drive ROI. You will make recommendations which influence growth and retention strategies.
- Oversee, monitor, and report on performance across digital channels including tracking key metrics such as traffic, engagement, conversion, AOV, CAC, LTV etc.
- Build and maintain performance reports and dashboards using Adobe Analytics, Tableau and Excel
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