Playbill, Inc

to oversee all marketing and communications messaging for the organization and to enhance the local, regional, and national profile of MRT. This position will report to the Executive Artistic Director and supervise the Marketing and Front of House team which includes Graphic Designer, Database Manager, Box Office Manager, House Manager, Box Office Representatives, Interns and Volunteers.. This includes addressing both subscription and single ticket sales; coordinating media placement; serving as a daily contact for marketing partners and vendors; effecting outreach and audience engagement efforts; and forging strong relationships with local, regional, and national media outlets.. Create and manage departmental budget and oversee departmental spending in coordination with Director of Finance and Executive Artistic Director.. Collaborate with Senior Staff, Executive Director and Artistic Director on short- and long-range strategic institutional planning.. Qualifications: B.A. in marketing, communications, public relations preferred; graduate work or equivalent experience desired.

director of marketing

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Merrimack Repertory Theatre, a LORT D regional theatre located in Lowell, MA, is seeking a Director of Marketing to oversee all marketing and communications messaging for the organization and to enhance the local, regional, and national profile of MRT. This position will report to the Executive Artistic Director and supervise the Marketing and Front of House team which includes Graphic Designer, Database Manager, Box Office Manager, House Manager, Box Office Representatives, Interns and Volunteers.
All MRT employees are expected to embrace our mission statement and current strategic plan tenet of modeling Equity, Diversity, and Inclusion at our core. MRT staff works in a manner consistent with these values by providing ongoing training, education, and action toward becoming an anti-racist and more just institution.
POSITION SUMMARY
MRT seeks a driven, collaborative, and innovative individual to serve as Director of Marketing. This position is responsible for creating, implementing, and measuring a successful and comprehensive marketing, communications, and public relations strategy to promote MRT locally and nationally. This includes addressing both subscription and single ticket sales; coordinating media placement; serving as a daily contact for marketing partners and vendors; effecting outreach and audience engagement efforts; and forging strong relationships with local, regional, and national media outlets. In coordination with the rest of the department, the Director of Marketing directs, designs, and distributes all collateral and promotional materials. PRIMARY DUTIES
1. Commitment to fostering an anti-racist work culture and to anti-racist principles and learning.
2. Commitment to the ideals of Equity, Diversity, and Inclusion.
3. Create and implement strategies to reach goals for ticket sales (including subscription series, single, group, and student tickets); building brand awareness; strengthening community relationships.
4. Oversee box office staff to ensure overall smooth operation, consistent implementation of policies, and high levels of customer service.
5. Measure progress toward goals and use data analysis to present meaningful reports and recommendations to executive director, senior staff, and the Board of Trustees.
6. Develop a communications and advertising strategy that includes direct mail, email, print, radio, website and digital, including social media.
7. Build a communications calendar with input from the Director of Development and Engagement for all marketing and development patron communication.
8. Develop a strategy for playbill ad sales and playbill preparation for each production. 9. Manage production and distribution of quality collateral materials to support marketing and development goals. 10. Create and manage departmental budget and oversee departmental spending in coordination with Director of Finance and Executive Artistic Director.
11. Fostering relationships with members of the press, including increasing the number of feature stories placed and reviewers covering productions.
12. Collaborate with Senior Staff, Executive Director and Artistic Director on short- and long-range strategic institutional planning.
13. Other duties as assigned.
Benefits: Medical and dental insurance, paid vacation and sick leave, life insurance, and optional participation in the company’s 403(b) and flexible spending account plans. Qualifications: B.A. in marketing, communications, public relations preferred; graduate work or equivalent experience desired. 3+ years marketing experience and familiarity with performing arts industry; theater experience desired but not necessary. Experience developing and managing budgets, hiring and supervising employees. Excellent written and oral communication skills. Proficient knowledge of Word, Excel, Outlook, Constant Contact, SurveyMonkey, and patron databases (AudienceView is ideal)
Above all else, MRT is seeking an individual who is willing to embrace Merrimack Repertory Theatre’s expectation of being a valuable team player, as well as those who are willing to help achieve and maintain artistic expectations. MRT strives toward becoming an Anti-Racist organization. We value an inclusive culture. We strongly encourage applicants from historically underrepresented groups.
Please send a cover letter, resume, one-page writing sample and three professional references to jobs@mrt.org with Director of Marketing in the subject line. No phone calls please.
SALARY $75,000.00 – $78,000.00per year
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