Hudson Rouge

The BCA Account Manager is responsible for evaluating, developing, and executing experiential integrated marketing programs in support of Lincoln's brand strategy and business goals.. We are seeking an advertising and marketing professional with a proven track record possessing a strong background in creating, developing, identifying, negotiating, and activating non-traditional partnerships, entertainment integrations, program management, experiential marketing, digital, PR, total communication planning, production, and execution.. Responsible for the day-to-day support and coordination of the development and execution of strategic partnerships, test drives, branded content, live events, and promotions with support from the BCA Associate Director. Support and manage development and execution for assigned projects including all activation, amplification and recap decks, budget planning, creative/production coordination, on-site management (shoot or event), briefs, client management, partner/vendor management, vehicle procurement, display/experience development, social and paid media integration, etc.. Prior experience in experiential marketing, digital, PR, print and broadcast production services or related field

account manager

Description Account Manager, Branded Content & Alliances Brand Content & Alliances - Lincoln Reporting to: BCA Director Job Summary: The BCA Account Manager is responsible for evaluating, developing, and executing experiential integrated marketing programs in support of Lincoln's brand strategy and business goals. This position will serve an integral role in providing planning and activation insight to Lincoln's continued innovation as a modern, relevant luxury brand We are seeking an advertising and marketing professional with a proven track record possessing a strong background in creating, developing, identifying, negotiating, and activating non-traditional partnerships, entertainment integrations, program management, experiential marketing, digital, PR, total communication planning, production, and execution. The position requires a flexible, assertive, highly motivated team player displaying the ability to work effectively across disciplines within a fast-paced and dynamic environment. To serve as key foundations for this position, we require strong organizational skills, attention to detail, the ability to manage a diverse project load, a creative problem-solver with excellent oral and written communication skills and a creative/strategic thinker with the ability to generate and build on ideas. Candidate needs to have an appreciation and understanding of the cultural progressive lifestyle and passions like art, culture, design, thought leadership, technology, and innovation. This position reports into the BCA Associate Director and is located in Detroit. Essential Responsibilities include: <ul><li>Responsible for the day-to-day support and coordination of the development and execution of strategic partnerships, test drives, branded content, live events, and promotions with support from the BCA Associate Director </li><li>Support and manage development and execution for assigned projects including all activation, amplification and recap decks, budget planning, creative/production coordination, on-site management (shoot or event), briefs, client management, partner/vendor management, vehicle procurement, display/experience development, social and paid media integration, etc.</li><li>Support integrated activation approach, ensuring all projects include a comprehensive amplification and measurement plan maximizing ROI/ROO against program goals</li><li>Work closely with all agency teams to ensure all programs are fully integrated. </li><li>Travel for internal and client meetings, and program locations where necessary; ensure program needs and goals are met.</li><li>Establish and maintain positive relationship management with all clients, partners, vendors, etc. to build meaningful and rewarding partnerships and promotions</li><li>Attend internal/client meetings and prep related materials where appropriate (weekly BCA status meetings, weekly all comms status meetings, integrated team status (social, creative, media, etc.)</li><li>Support strategy development for broader initiatives through research and deck development</li><li>Draft POVs on unsolicited partnership and alliance proposals, national and top market</li></ul> Education: <ul><li>Bachelor's degree in marketing, Advertising, or related discipline and a minimum of 3 years of qualifying experience</li></ul> Preferred Qualifications & Skills: <ul><li>Experience supporting the interests of several different organizations at a given time</li><li>1+ years' experience in the auto industry a plus</li><li>Prior experience in experiential marketing, digital, PR, print and broadcast production services or related field </li><li>Understanding and appreciation for the passions of cultural progressive audiences, specifically arts/culture, design, technology/innovation.</li><li>Must thrive in an integrated, start-up culture, and be able to work with a team of creative and enthusiastic communications experts</li><li>Must be open to challenge the status quo and push vendors to think differently</li><li>Must be able to consolidate needs and deliverables across two offices</li><li>Ability to communicate information effectively and confidently in both verbal and written formats.</li><li>Experience fostering strong working relationships with clients, agency counterparts and partners/alliances personnel</li><li>Ability to navigate complex projects quickly and deliver targeted results under pressure</li><li>Team-oriented and shows entrepreneurial spirit, leads and encourages break-through ideas.</li><li>Strong negotiation and conflict management skills</li><li>Strong organizational skills and ability to manage multiple projects simultaneously</li><li>Ability to show flexibility, willing to work beyond regular business hours, a creative/quick thinker</li><li>Accountable with a strong business acumen</li><li>Must be flexible to travel to events whenever necessary</li></ul> Software/Program Knowledge: <ul><li>Microsoft Office/Excel</li><li>Powerpoint</li></ul> DISCLAIMER: The base salary for this position at the time of this posting may range from $ to $ . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction. VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. When you click the "Submit Application" button below, this will send any information you add below to VML. 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