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ABM Integrated Campaigns Manager - US (Remote)
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Full-time
Remote
- Our platform is an essential piece of the daily work for machine learning engineers, from academic research institutions like FAIR and UC Berkeley to massive enterprise teams including iRobot, OpenAI, Toyota Research Institute, Samsung, NVIDIA, Salesforce, Blue Cross Blue Shield, Lyft, and more.
- We are looking for an ABM and Integrated Campaigns Manager to join the growing marketing team at Weights & Biases.
- This person will play a critical role in scaling our business and will be responsible for driving end-to-end campaign planning and execution targeting our strategic accountsReporting to the Head of Demand Generation, the ABM and Integrated Campaigns Manager will develop and scale our ABM program while working closely with the growth, product marketing, and content teams, as well as our revenue teams.
- Create and execute integrated marketing campaigns across various channels, including digital, social media, email, events, and more to target key accounts and personasLeverage automation to execute and test campaignsCollaborate with our growth, product marketing, and content teams to develop compelling content to fuel the campaignsTrack, measure, and report on campaign effectiveness.
- Partner with marketing operations and data science teams to build reports and dashboards to be able to share insights and optimize campaigns as neededManage and track budgets effectively, ensuring optimal ROI for ABM programs.
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