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Sr Manager - Lifecycle Marketing Strategy (Onsite)
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- OverviewGerber Life Insurance Company is seeking an experienced and strategic Senior Marketing Manager of Lifecycle Marketing Strategy.
- The ideal candidate possesses a strong background in marketing strategy and implementation, is adept at segmenting audiences, and excels in creative development to achieve set objectives, analysis of results and tests to identify areas of improvement.
- You will collaborate cross-functionally to create engaging campaigns that enhance customer experiences and contribute to the overall success Gerber Life. The position will collaborate with Leadership to develop strategies, tactics and initiatives to help Gerber Life successfully develop new customer journeys with the goal of driving consumer growth.
- Customer Journey Development – - Create, map and analyze customer journeys to identify touchpoints, pain points, and opportunities for optimization.
- Knowledge and existing experience with marketing automation/CRM systems such as (Salesforce, Snowflake, Marketo, Hubspot)Well versed in test and learn approach and A/B testing strategy.
Expired 20 days agoInactive Job
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