Ally

The Social Media & Consumer Engagement Director is responsible for advancing Ally’s social media presence through leadership, cross-functional collaboration and strong agency management.. Lead direct team responsible for Influencer Marketing and Social Media including campaign management, social content planning & platform mix, influencer vetting, briefing and content oversight, working with internal and external partners. Proficient in social media & influencer marketing with a strong understanding of social storytelling, social production and building followers that become advocates. Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.. Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions.

engagement director

Ally Social Media & Consumer Engagement Director Lansing , Michigan Apply Now Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
The Opportunity
The Social Media & Consumer Engagement Director is responsible for advancing Ally’s social media presence through leadership, cross-functional collaboration and strong agency management. This role is primarily responsible for leading the team that develops Ally’s social media & influencer strategy across all platforms, including social-first brand talkability campaigns. Charged with driving increased brand visibility, brand awareness and increasing conversations about ally, this critical role is highly visible and must be able to influence and educate across the broader team. Candidate must be able to work well with a variety of business partners and multi-task in a fast-paced environment.
Ally work locations for this role are Charlotte NC or Detroit MI - Hybrid schedule with 3 days in office and 2 days from home
The Work Itself
Lead strategic and creative planning in conjunction with Ally’s brand advertising, product marketing, sponsorship, multicultural and content efforts for all social and influencer campaigns
Advance social media strategy, including influencer partnerships & activations, for the Ally brand, ensuring messaging across social platforms is on brand and effectively positions Ally as best in class while keep brand safe from reputational and regulatory risks
Lead direct team responsible for Influencer Marketing and Social Media including campaign management, social content planning & platform mix, influencer vetting, briefing and content oversight, working with internal and external partners
Act as people-first leader, identifying, growing and developing talent based on specific needs and career goals
Partner with ally marketing analytics and/or agency team(s) to monitor impact and performance of social media efforts and define learning agenda
Proactively identify gaps in process and work collaboratively to enhance and streamline for efficiency.
Manage internal stakeholder relationships to provide influencer and social media expertise and education
Keep up with new and emerging industry and consumer trends to identify opportunities and potential partners, tools, new platforms and best practices
Manage designated production budgets as well as agency partner relationships and collaborate with internal and external media partners
Build executive presentations across Marketing, LOBs, C-suite and up to board-level, presenting as needed
Occasionally assist with brand advertising efforts, including but not limited to video production, media integrations & partnerships
The Skills You Bring
Detailed experience leading a team to strategically execute a creative vision through an ability to conceive, communicate and deliver strategic campaigns that exceed expectations
Proficient in social media & influencer marketing with a strong understanding of social storytelling, social production and building followers that become advocates
Advanced ability to manage/partner with creative and media agencies
Exceptional collaboration skills, maintaining strong cross-functional partnerships, fostering a team environment and effectively building relationships based on mutual trust and respect
Works well under pressure and is able to meet tight deadlines
Ability to work and make appropriate decisions independently
Strong oral and written communication skills, including executive level presentation
Strong Microsoft Office skills with expertise in PowerPoint
Strong ability to multi-task, be detail-oriented and self-motivated
Bachelor's degree in Business, Communications, PR or Marketing
7+ years of professional experience in a marketing or business-related field
5 plus years of experience leading a team focused on bringing marketing strategies to life
Prior advertising or social media agency experience highly preferred
Knowledge of financial services or regulated industry experience business preferred
How We'll Have Your Back
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Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:* Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.* Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.* Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.* Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.* Work-Life Integration: other benefits including LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.
Who We Are:
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range:
Emerging: 125000
Experienced: 145000
Expert: 165000
Incentive Compensation: This position is eligible to participate in our annual incentive plan #J-18808-Ljbffr

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