Cat Person is a new DTC (direct-to-consumer) brand shaking up the $75B pet industry by bringing respect, love and innovation to a long overlooked and underserved category: cat care.. You know how to capture content natively within apps like Instagram and TikTok and are familiar with the specifications and nuances of social assets.. Extensive knowledge and understanding of social channels (Instagram, TikTok, YouTube, Facebook, Twitter, Snapchat, Pinterest, Giphy, etc.). Cat Person is a new brand committed to strengthening the relationship between cats and cat persons by delivering cat care essentials - including food, treats and products - that are specially made for the unique needs of cats, and thoughtfully designed for their people.. By putting modern feline lovers at the center of their research, design, and marketing processes, Cat Person is prioritizing the unmet needs of this fragmented, $75 billion pet market and flipping the script on the stereotype about cat owners.

senior associate

Senior Associate, Social Media + Content Creation    Cat Person   New York, New York
remote  US Only  full time
What is Cat Person?   Cat Person is a new DTC (direct-to-consumer) brand shaking up the $75B pet industry by bringing respect, love and innovation to a long overlooked and underserved category: cat care. We started Cat Person because we saw a real need: thoughtfully designed food and goods made just for cats and the people who love them.
Launched in March 2020, and born out of Harry’s Labs, the innovation arm of Harry's Inc., Cat Person offers a line of essentials to help cat parents better care for their cats, including food, treats, furniture and toys. A design-forward brand, we consider both the cat’s and the cat person’s needs in everything we make and do. It’s all part of our mission: to make life with cats even more awesome than it already is.
Though small, our vision is grand. We aren’t just here to revolutionize cat care for the millions of cat parents in the US; we’re redefining what it means to be a cat person in culture today. Every role at Cat Person plays a part in redefining cat persons for the modern era.
About the Role
Cat Peron’s Social Media & Content Associate will create perpetually fresh content that educates and entertains the Cat Person community and brings even more cat parents into our world. 80% content creator and 10% designer, this role will be in charge of interpreting social trends, creating new ones, and working within branded design templates when needed. (You’ll surprise us with the other 10%.) This is a unique opportunity to be in-house, helping to build a consumer brand from the ground up.
The ideal candidate is first and foremost, passionate about cats. They are the first to know when a moment like the Zoom call with the Lawyer-cat happens or what is going on on cattok. They are a social media expert, ingrained in trends and culture, quick-witted and able to act on emerging conversations and cultural moments on behalf of the brand.
This role reports to the Head of Communications and Creative.
What you will accomplish:
You will work with the Social Media Manager to execute the social strategy in focused and purposeful ways.
Support growth efforts when needed. This could mean creating content that could also work as a paid social ad or working with the lead designer to update existing design templates for emails or landing pages.
You will pitch entertaining, relatable, and educational Cat Person content ideas for social channels.
Then you’ll bring those ideas to life! Film and edit content in your home and in the office. Or at your local cat cafe. Or at your friend’s house who also has a cat. Or at a cat adoption event. Or inside of photoshop on your computer.
You’ll stay on top of culture to create content natively and/or brainstorm timely stories with the team that drive attention for Cat Person and reinforce the brand POV.
This should describe you:
You are a cat person. You’re passionate about cats and actively create and interact with cat content, culture and the community in social or out in the world. (You may even have social accounts for your own cat).
You’re a creator. You have experience creating social media content for brands. You know how to capture content natively within apps like Instagram and TikTok and are familiar with the specifications and nuances of social assets.
You have strong creative concepting and pitching skills. You have great ideas and you can get us excited about them.
You are confident! You're comfortable being on camera. Star power welcome.
Excellent people skills. You’re a full time collaborator.
100% game to get their hands dirty and hustle to build something (no task to small mentality)
Able to thrive in fast-paced environments where you can move fast and adapt quickly
You are able to spot trends and creatively think outside of the box to capitalize on them in line with the brand and our consumer audience.
Extensive knowledge and understanding of social channels (Instagram, TikTok, YouTube, Facebook, Twitter, Snapchat, Pinterest, Giphy, etc.),
Proficiency with a range of Adobe Creative Suite products (Photoshop, Illustrator)
Here's who you’ll will work with:
Creative
Community
Customer Experience
Growth Marketing
About Cat Person
Cat Person is a new brand committed to strengthening the relationship between cats and cat persons by delivering cat care essentials - including food, treats and products - that are specially made for the unique needs of cats, and thoughtfully designed for their people. By putting modern feline lovers at the center of their research, design, and marketing processes, Cat Person is prioritizing the unmet needs of this fragmented, $75 billion pet market and flipping the script on the stereotype about cat owners. The company was founded by a small team of passionate cat people and launched in March 2020. Today, it is part of the Harry's Inc. family of brands.
Cat Person and Harry’s Inc. are committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Benefits and perks
Medical, dental, and vision coverage
Equity in Harry’s
Unlimited PTO and flexible working hours
Wellness and L&D stipends
One month sabbatical after 5 years
16 weeks parental leave
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits  and our equity program. The base salary hiring range for this position is $71,200-$97,900, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

This role can be done remotely, however there may be location constraints based on where Harry's is registered and able to employ individuals. Please work with your recruiter and your hiring manager to understand any location constraints. We are authorized and able to employ individuals in many, but not all states. If you are not located in or able to work from a state where we are registered or able to employ individuals, you will not be eligible for employment. Please speak with your recruiter to learn more.
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