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Marketing Email & CRM Specialist
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- As a Marketing Email and CRM Specialist, you will be responsible to design, plan, execute, optimize, maintain, and report on automated marketing programs and email distribution in our Customer Relationship Management (CRM) Marketing toolset Microsoft Dynamics (D365).
- You will serve as the email channel lead partnering with Marketing Managers, Digital Marketing team members, Content Strategist, and Designers to create connected journeys that support our on-going member engagement, retention, and acquisition efforts.
- Create and maintain nurturing and scoring programs to support the marketing email journeys and campaigns.
- Responsible for D365 data setup and database management to maximize the efficiency of the data to produce an effective audience segmentation strategy.
- Support other email systems used by UCare’s Marketing team (i.e., Mailchimp).
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