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Manager - Web Experience
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- The UX Content Strategy function at Freshworks is a critical part of our mission to create a customer-centric website and digital experience.
- As an expert in user experience and content strategy for corporate websites, you’ll blend qualitative and quantitative insights with industry best practices to redesign, scale, and optimize digital journeys.
- Define, evangelize, and continuously evolve the UX content strategy for Freshworks.com.
- Architect sitemaps, page templates, content models, briefs, and other web content strategy artifacts.
- Partner with the growth marketing team to drive more engagement and conversion rate optimization through iterative content design, A/B testing, and experimental strategies including personalization for top pages and journeys, allowing for more contextual campaign, account, or segment-driven offers.
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