Red Bull

In this role the Athlete Marketing Manager (AMM) enables our athletes to progress in their sport and fulfill their dreams.. It is the AMMs task to bring the global brand of Red Bull to life on a regional level through athletes, athlete projects, and athlete marketing initiatives.. The Athlete Marketing Manager will build and control Red Bull's presence in the region's sports universe by leveraging branded athletes as tools to expand the consumer base and create clear brand points of differentiation.. Integrate appropriate and innovative performance solutions to an athlete's program. Support region's Sports Marketing Manager and team, as well as HQ Director of Athlete Marketing in building annual business plans

marketing

Company Description
Red Bull gives wings to people and ideas. In this role the Athlete Marketing Manager (AMM) enables our athletes to progress in their sport and fulfill their dreams. It is the AMMs task to bring the global brand of Red Bull to life on a regional level through athletes, athlete projects, and athlete marketing initiatives. The Athlete Marketing Manager will build and control Red Bull's presence in the region's sports universe by leveraging branded athletes as tools to expand the consumer base and create clear brand points of differentiation.
Job Description
ATHLETE MARKETING
Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy
Find new talent and ensure the best US athletes are on the radar and poised to be on the roster
Create a marketing, communication, and performance plan for each managed athlete
Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution
Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights
Conceptualize and execute innovative and "sport-changing" athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome
Drive external communication of branded and on-message athlete stories through collaboration with internal partners communications, digital, and Red Bull Media House – across multiple platforms – editorial communications, social media, and partners
Proactively leverage and use international athletes traveling and competing in the region
Partner with Regional Sports Marketing and Sports Event Marketing teams to operate a "Friends of Red Bull" program with key opinion leaders in the region's sports universe that builds an authentic product and brand connection
Work with athlete's "circle of trust" and partners to create additional outcome and opportunities to extend the product and brand message
Plan, set, and control assigned budgets
ATHLETE PERFORMANCE MANAGEMENT
Execute baseline goal setting, planning, and performance management for each managed athlete
Track, evaluate and manage bi-annual sports and marketing goals with each athlete
Individually access and evaluate each managed athlete's career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations)
Integrate appropriate and innovative performance solutions to an athlete's program
Ensure each managed athlete is knowledgeable about product usage and the brand
Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results
Recognize/evaluate athlete performance problems and propose solutions or termination plans
ADMIN/DAY TO DAY WORKFLOW
Service athletes
Collaborate and work in team environment with other AMMs, SMMs, and internal stakeholders
Own and manage athlete budgets and assigned projects
Work with risk management and legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards.
Support region's Sports Marketing Manager and team, as well as HQ Director of Athlete Marketing in building annual business plans
Qualifications
3-5 years of sports marketing experience
Experience with exposure and involvement with multiple sports scenes and playgrounds
Proven track record of strong planning, organizational, and project management competencies
Strategically minded
In-depth knowledge of sports management and the sports industry
Can demonstrate a creative mind – openness to new scenes, ideas, processes, innovation, and possibilities
Entrepreneurial spirit - Autonomous, self-starter with a focus on results and consumers
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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