RealDefense

We are seeking a part-time Internet MediaAnalystto join us a contractor, to help our team and help us better understand the performance and impact of our digital media campaigns.. Monitor and analyze performance metrics across a variety of digital media channels, including display, search, social, and video. 2+ years of experience in digital media analysis, with a proven track record of delivering insights that inform business decisions. Strong analytical and problem-solving skills, with experience using tools like Excel, DOMO, SQL, R (Regression Package) or Google Analytics. Familiarity with media buying platforms such as Google Ads, Facebook Ads Manager, or programmatic ad buying platforms

media analyst

Job Overview:
We are seeking a part-time Internet MediaAnalystto join us a contractor, to help our team and help us better understand the performance and impact of our digital media campaigns. The Internet MediaAnalystwill be responsible for analyzing and interpreting data from a variety of sources to provide insights that inform our marketing strategies and drive business growth. Current source of truth is last click media attribution but as media channels have expanded this has become increasingly harder to manage.Implementation of an attribution model will be an imperative to properly assess media efficacy. The North star for this role is to facilitate efficient growth in media spend. Key Responsibilities:
Monitor and analyze performance metrics across a variety of digital media channels, including display, search, social, and video
Identify areas of opportunity for growth and make data-driven recommendations to improve campaign performance this will include funnel analysis in a multi-touch environment where attribution will need to be allocated to appropriate sources.
Create and deliver regular reports that communicate campaign results, key insights, and actionable recommendations to stakeholders
Collaborate with cross-functional teams to develop and execute testing plans and measure the impact of various marketing initiatives
Conduct research and competitive analysis to understand market trends and identify opportunities to improve campaign performance
Participate in ad-hoc projects and provide support to other teams as needed.
Qualifications:
Bachelor's degree in marketing, statistics, economics, or a related field
2+ years of experience in digital media analysis, with a proven track record of delivering insights that inform business decisions
Strong analytical and problem-solving skills, with experience using tools like Excel, DOMO, SQL, R (Regression Package) or Google Analytics
Experience with Regression analysis
Familiarity with media buying platforms such as Google Ads, Facebook Ads Manager, or programmatic ad buying platforms
Knowledge of A/B testing methodologies and ability to design experiments to measure impact
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights
Self-starter with the ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
If you have a passion for data-driven decision making and a strong understanding of digital media channels, we encourage you to apply for this exciting opportunity!
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