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Head of New Division (Hybrid)
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Full-time
- About the RoleThe VP, Laser Hair Removal (LHR) is a marketing-heavy role that will own the P&L for our brand’s biggest growth vector, serving as the face of it to hundreds of franchisees, ensuring it’s a vehicle for profitable new guest acquisition and 4-wall sales/EBITDA growth, as well as playing a pivotal role in creating efficient and consistent LHR operations across the network in ways that complement our core business.
- Establish credibility as the internal LHR subject matter expert and provide guidance and perspective for cross-functional partners at EWC, as well as the franchisee network and outside partners; serve as the first point of contact.
- In partnership with all Marketing teams, own our laser guest acquisition and retention strategy and be the voice of LHR in establishing and maximizing tactics across paid and organic media, CRM, PR and creative, and local marketing to acquire new-to-brand LHR guests and increase share-of-wallet with existing guests.
- Partner with our Operations and Learning & Development teams to ensure SOPs and training best practices are in place and execution standards are met; influence the cadence of field visits and partner on all follow-up needs.
- Support Industry Relations by working with the Operations team that represents EWC in government affairs, recruiting, and generally making sure our brand is well-represented in appropriate spaces In partnership with our Digital Guest Experience Director, develop and execute a vision to ensure LHR is well-represented alongside our core waxing business on our web site and in our app by considering guest experience and working with external partners.
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