USAA - United Services Automobile Association

This position can be based in one of the following locations: San Antonio TX, Plano TX, Charlotte NC, Tampa FL, Phoenix AZ or Colorado Springs CO.Relocation assistance is not available for this position.. Directs the process and timeline for delivering integrated marketing plans from business review through activation and optimization.. Directs the delivery of an Integrated Marketing Communications Plan (IMCP); manages the development of the activation (creative) briefs.. Ability to create and articulate a vision, along with a creative strategy, for products – ability to develop a look-and-feel for fin serv products.. SummaryLocation: San Antonio Home Office I; Phoenix Campus (Main); Tampa Campus; Charlotte, NC - CENTS; Colorado Springs Campus; Tampa Crosstown; Plano LegacyType: Full time

product marketing

<p>Why USAA?Let’s do something that really matters.At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!The OpportunityThe Director, Creative Product Marketing will lead a team of marketing creative specialists and strategists delivering campaign concepts and creative assets that differentiate USAA products to meet customer needs. Accountable for the on-brief creative deliverables of their teams, establishes creative direction, facilitates on-time delivery, and ensures all work meets or exceeds quality standards, by inspiring excellence in ideation, execution, and production while fostering productive, collaborative relationships with team members and partners across USAA to ensure the right creative direction and outputs.Partner closely with internal and external agency partners, stakeholders, and executive management to identify breakthrough creative concepts, to understand business needs, prioritize work, and identify new capabilities required of the best-in-class creative team. Partner with product and UX leadership to maintain design consistency across the entire company.We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio TX, Plano TX, Charlotte NC, Tampa FL, Phoenix AZ or Colorado Springs CO.Relocation assistance is not available for this position.What you'll do:Directs the development and implementation of the creative and marketing strategy, campaign ideas, marketing plans and the development, creation, and optimization of the campaign assets for products they support.Expert knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.Supports the creative development budget and oversees relationships with external agencies ensuring that business objectives are achieved efficiently.Seeks innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.Provides input to the future strategy and growth plans for all products in the purview.Directs and is accountable for outcomes through agile marketing process.Directs the process and timeline for delivering integrated marketing plans from business review through activation and optimization. Directs the delivery of an Integrated Marketing Communications Plan (IMCP); manages the development of the activation (creative) briefs. Contributes to the development of the Brand Strategic Positioning.Knowledge in product related regulations, and risk and compliance requirements.Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets. Attracts, develops, expands, and retains high performing teams of marketing professionals that deliver outcomes and key results. Cultivates talent through coaching and training. Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.What you have:Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.8 years of relevant work experience including hands-on experience in developing and managing creatives.3 years of people leadership experience in building, managing and/or developing high-performing teams required.Ability to coach and guide a team to excel in the skills and responsibilities required to be successful in their roles.Proficient in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.Strong business acumen in the areas of business operations, industry practices and emerging trends.Ability to create and articulate a vision, along with a creative strategy, for products – ability to develop a look-and-feel for fin serv products.Ability to lead the team in creating test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.Proficiency in Product Marketing, including understanding of specific laws and rules that govern consumer products.Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.Strong analytical skills with the ability to analyze and evaluate information.Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.Ability to work independently and with minimal supervision.Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.What sets you apart:Experience working in various paid and owned media channels so to recommend creative solutions that best support each.Skilled at driving continuous improvement through rigorous test and learn methodologies.Experience managing a team and associated work product in an Agile environment.Experience in Financial Services or Insurance Industry.US military experience through military service or a military spouse/domestic partner.The above description reflects the details considered necessary to describe the principal functions of the job experience and should not be construed as a detailed description of all the work requirements that may be performed in the job.What we offer:Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $120,550 - $230,400.Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting. USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.SummaryLocation: San Antonio Home Office I; Phoenix Campus (Main); Tampa Campus; Charlotte, NC - CENTS; Colorado Springs Campus; Tampa Crosstown; Plano LegacyType: Full time</p>

START NEW SEARCH