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Director Acquisition Marketing
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$170,000 - $205,000 a year
Full-time
- The ideal candidate will have a proven track record of guiding teams, executing successful growth marketing strategies, managing substantial paid media budgets and possess a comprehensive understanding of digital and performance marketing.
- Oversee and manage a substantial media buying strategy exceeding $100MM, with a primary focus on paid search, encompassing campaign creation, optimization, and rigorous testing across full-funnel, multi-platform marketing initiatives.
- Lead a robust paid search strategy and provide recommendations on how to enhance PPC performance through in-depth understanding of performance and optimization strategies.
- Enhance data and analytic capabilities, with a keen focus on paid search analytics, through improved targeting, measurement, mar-tech/ad tech tools, and process improvements to drive incremental growth.
- Act as a hands-on, data-driven marketing innovator, identifying and implementing new test and scale marketing activities within paid search to fuel business growth.
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