Horizon Outdoor Hospitality

The Digital Marketing Coordinator (temporary) position will focus on brand positioning, messaging, target demographics and digital platforms.. Google Ads: Experience creating Google search and display, remarketing and competitive campaigns and how to optimize for conversions.. Facebook Ads: Experience setting up and creating Facebook Ad Campaigns, Ad Sets and Ad Creative using Custom and Lookalike audiences, and Dynamic Creative for optimum traffic and link clicks.. Mailchimp: Setup campaigns using prebuilt template, writing conversion-worthy subject and preview copy, selecting brand imagery, and creating messaging to promote the brand and offers and to increase click-through and revenue.. Associate degree in Digital Media Marketing or similar, plus additional two years experience in the field, or a Bachelors degree in Marketing, Digital Marketing, or closely related field.

digital marketing coordinator

DIGITAL MARKETING COORDINATOR (TEMPORARY - 3 to 4 Months) Horizon Outdoor Hospitality offers innovative and comprehensive management and consulting solutions for RV resorts, parks, and campgrounds. It is our expressed goal to assist clients in setting a higher standard in operational and financial effectiveness, as well as satisfaction and experience for their guests. Were passionate about assisting our clients with their particular needs and achieving better results, all with the intention of forging long-term alliances and relationships with them. Our approach is to be the best andnot the biggest, knowing that sustained growth is built from over-delivering and providing a thorough, quality service to every client, every time. The Digital Marketing Coordinator (temporary) position will focus on brand positioning, messaging, target demographics and digital platforms. This role will also partner with our digital partners to implement marketing strategy to meet goals for brand awareness, conversions, and bookings. This team member will enjoy the nuances of each locations unique value and demographics and adapting to the voice and tone for each unique brand position. The ideal candidate is creative, independent, proactive, collaborative, and enjoys having full ownership over their scope of work, as an essential function within a larger team. BALANCE OF DUTIES <ul> <li>50% Creative designing graphics for social/websites/ads, writing newsletters and blogs, selecting imagery, updating content on websites, writing ads.</li> <li>30% Project + Account Management managing our partners, giving them the direction for the following months, communicating with operations directors and park managers, responding to managers' asset requests, booking photoshoots, budget management, providing clear communication to clients.</li> <li>20% Analytics + Strategy Adjustment review monthly reports, plan content/themes for future seasons/months based on data and successes.</li> </ul> ESSENTIAL EXPERIENCE <ul> <li>Content Creation: Experience creating graphics for social posts, ads, websites, brochures, etc. Write SEO-results driven blog posts, newsletters, and social media content. Advise on algorithm and hashtag or platform trends. Ensure properties are represented in accurate yet aspirational tone, and on brand in voice/images.</li> <li>Google Ads: Experience creating Google search and display, remarketing and competitive campaigns and how to optimize for conversions.</li> <li>Facebook Ads: Experience setting up and creating Facebook Ad Campaigns, Ad Sets and Ad Creative using Custom and Lookalike audiences, and Dynamic Creative for optimum traffic and link clicks.</li> <li>Data Analytics: Setup, maintenance and monitoring of Google Analytics, Data Studio and Tag Manager. Setup and maintenance of Facebook Business pixels and events. Provide monthly analysis and opportunities for continual optimization of marketing channels.</li> <li>Mailchimp: Setup campaigns using prebuilt template, writing conversion-worthy subject and preview copy, selecting brand imagery, and creating messaging to promote the brand and offers and to increase click-through and revenue.</li> </ul> EXPECTATIONS <ul> <li>Compassion to and for your teammates and clients.</li> <li>Provide timely responses in a helpful manner, thinking through the details and what may be asked next.</li> <li>Be willing to do what is required to better the team, meet the objective, and put our teammates and clients first.</li> <li>Be willing to ask for assistance or support when necessary.</li> <li>Be personable, friendly, energetic, and positive.</li> <li>Be detail-oriented, organized, analytical, and a problem solver.</li> <li>Communicate clearly, professionally, and efficiently through email, written reports, phone calls, and text messages.</li> <li>Know when to ask for help, take a break, recharge, and otherwise ensure you have a clear focus of mind and a healthy balance with work.</li> </ul> SUPERVISION EXERCISED The Digital Marketing Coordinator (temporary - 3 to 4 months) position exercises no supervision of direct reports, however, does oversee our vendor partners and consultants. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, employee is frequently required to stand, walk, bend down, listen, type, verbally communicate, and stand or sit for long periods of time. LOCATION Our team works remotely. This team member would work remotely and be expected to have a computer or laptop as well as reliable and secure internet access. Requirements <ul> <li>Associate degree in Digital Media Marketing or similar, plus additional two years experience in the field, or a Bachelors degree in Marketing, Digital Marketing, or closely related field. </li></ul><ul> <li>Minimum of 1-2 years relevant experience in a role related to creative marketing, digital marketing, or general marketing.</li> <li>Bonus points for small agency experience.</li> <li>Extra bonus points for experience in traditional hospitality, food and beverage, or outdoor hospitality industries.</li> </ul> Benefits Salary $3,750 to $5,300 monthly. Due to this position being 3 to 4 months, eligibility will not be met for benefits, therefore, will not be available.

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