MAHI GOLD

Build and implement social media strategy across channels (Instagram, Facebook, Pinterest, LTK and TikTok).. Drive production of photo and video content for key storytelling initiatives, including strategizing, ideating, writing briefs, and overall project management. Extensive understanding of current social platform best practices and proven experience executing campaigns across Facebook, Instagram, LTK and TikTok. Graphic design experience & ability to use platforms like Photoshop, Lightroom & Illustrator. Bonus: Experienced use in Klayvio, LTK, Shopify & TripleWhale Platforms

social media manager

We’re looking for a creative, driven individual with a photographic eye, knack for strong storytelling and an ability to understand & connect with our customers at a high-level. This individual will be responsible for planning & executing highly engaging content across all MAHI GOLD and MAHI GOLD Outfitters social, email and web platforms.  You will oversee our growing social media presence, continue to develop and foster our online community and deliver engaging digital experiences. You will lead planning, content creation, execution, and monitoring of our social strategy in order to drive new customer acquisition, retention, and sales. Essential to the position is the ability to create engaging, meaningful content, grow digital audiences, execute on strategies and analyze data to determine which initiatives work best to continue scaling, all while maintaining brand integrity and consistency. Key Responsibilities<ul><li>Develop and execute best-in-class social strategy and programs in alignment with our company vision, brand story and a shared goal to increase reach and engagement</li><li>Build and implement social media strategy across channels (Instagram, Facebook, Pinterest, LTK and TikTok).</li><li>Drive production of photo and video content for key storytelling initiatives, including strategizing, ideating, writing briefs, and overall project management</li><li>Own the content calendar for MAHI GOLD and MAHI GOLD Outfitters. Work with the owners, buyers, e-commerce team and external creative agency to develop authentic, creative, on trend and consumer driven content</li><li>Own the day-to-day management of social media as a key stakeholder for social media process, including meetings and recaps</li><li>Develop and execute Influencer strategy and relationship management</li><li>Create actionable plans to grow engagement and followers</li><li>Support marketing initiatives by developing social media plans for key moments including brand campaigns, key product launches, and collaborations</li><li>Monitor the landscape and advocate for social and digital trends internally, influencing the brand and business strategies</li><li>Be the point of contact for reps for social platforms, own relationships and stay on top of best practices and new features</li><li>Partner closely with paid marketing and analytics teams to drive social platform opportunities</li><li>Utilize native social analytics and third-party toolsets to educate and advise on better content development</li><li>Lead ideation relative to social media strategies and content executions, pushing MAHI GOLD to be a leader in the rapidly evolving social media space</li></ul>  Experience/Requirements<ul><li>Extensive understanding of current social platform best practices and proven experience executing campaigns across Facebook, Instagram, LTK and TikTok</li><li>A keen, photographic eye with experience capturing & editing photo and video content.</li><li>A creative, “out-of-the-box” thinker</li><li>A desire to constantly follow social media trends and a clear POV on how brands can win in those moments.</li><li>Self-starter. A go-getter who can dive in, be an owner, and influence cross-functional partners.</li><li>Motivated by the social media industry, interest in staying on top of platform developments and new features.</li><li>Ability to manage various projects & campaigns across multiple business channels, often in different stages of planning and execution</li><li>Strong and productive communication skills - both written & verbal</li><li>Entrepreneurial attitude and can-do mentality</li><li>Excellent communication skills, with the ability to engage diverse audiences</li><li>Capacity to adapt quickly</li><li>Willingness to travel, especially to different retail locations throughout the year</li><li>Graphic design experience & ability to use platforms like Photoshop, Lightroom & Illustrator</li><li>Bonus: Experienced use in Klayvio, LTK, Shopify & TripleWhale Platforms</li></ul>

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