UPPAbaby

Lead the roll-out of Service Business portfolio’s merchandising plan with Brand Marketing Specialist, Communication Specialist, and Visual Merchandising Designer with focus on Hub Service Center + Showroom’s on-site merchandising, window display and printed collaterals. Project manage creative asset development with internal Design team and external vendors to ensure on-time receipt of select Brand Marketing deliverables via AirTable. Manage distribution and order fulfillment of marketing materials to support sales initiatives. Research and identify industry news and competitor activity and report findings to optimize brand strategy and presence. 5+ years' experience in retail marketing, brand marketing, advertising or visual merchandising

brand marketing specialist

﻿OVERVIEWLead Retail Marketing programs and support the execution of MarComm activities and tactics for Brand Marketing and Service portfolio.ESSENTIAL DUTIES AND RESPONSIBILITIES<ul><li>Strategize, project manage and lead implementation of Retail Marketing program and initiatives covering:</li><li>Trade promotions </li><li>Retail window campaigns </li><li>In-store modular displays</li><li>In-store custom displays</li><li>POP merchandise</li><li>Ad hoc retail marketing collaterals</li><li>Act as team liaison between MarComm and Sales to ensure awareness in campaigns and delivery of branded assets for key accounts </li><li>Co-own the Service Business portfolio’s MarComm strategy, planning and execution with Marketing and Communication Specialists</li><li>Lead the roll-out of Service Business portfolio’s merchandising plan with Brand Marketing Specialist, Communication Specialist, and Visual Merchandising Designer with focus on Hub Service Center + Showroom’s on-site merchandising, window display and printed collaterals </li><li>Manage inventory of select retail marketing assets including trade promotions, windows campaigns, in-store displays, POP merchandise, swatches, and other related collaterals</li><li>Project manage creative asset development with internal Design team and external vendors to ensure on-time receipt of select Brand Marketing deliverables via AirTable</li><li>Work in conjunction with the International Team to integrate projects, campaigns, and product launches seamlessly from Domestic to International Markets</li><li>Support execution of marketing programs, campaigns and product launches</li><li>Manage distribution and order fulfillment of marketing materials to support sales initiatives</li><li>Coordinate select marketing launch, campaign or promotional content with MarComm team</li><li>Process miscelleous orders and requests for domestic retailers, as needed</li><li>Work closely with cross-functional groups to gather relevant information or to communicate marketing plans and progress updates</li><li>Attend and participate in relevent team meetings and lead select Project Manager task meetings</li><li>Research and identify industry news and competitor activity and report findings to optimize brand strategy and presence</li><li>Attend consumer or trade events, as needed</li><li>Supervise and mentor select MarComm members, or intern in relevant projects</li><li>Various other tasks as assigned to support marketing team</li><li>Perform other duties as required/assigned by manager</li></ul>QUALIFICATIONS AND COMPETENCIES <ul><li>Strong organizational and project management skills</li><li>Self-starter with ability to work in fast-paced, collaborative environment</li><li>Excellent communication (written, oral and platform) skills</li><li>Detail-oriented and organized with ability to multitask various projects</li><li>Ability to prioritize effectively with good use of time management</li><li>Enthusiastic, team player willing to collaborate with different groups</li><li>Proficiency in Microsoft Office programs</li><li>Ability to travel (approximately 25%)</li></ul>EDUCATION AND EXPERIENCE<ul><li>Bachelor's degree in marketing, communications or related field </li><li>5+ years' experience in retail marketing, brand marketing, advertising or visual merchandising</li></ul>

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