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The ideal candidate will have prior experience planning & executing both traditional and digital campaigns, possess strong analytical and both written and verbal communication skills, able to utilize consumer insights, data, platform performance, and key retail media trends to inform the development of integrated omni-channel plans.
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As a Media Planner, you will use your 2+ years of experience in digital campaigns to serve as a strategic partner and thought leader to help build digital advertising strategies across MAP entire product portfolio (owned & operated, programmatic, social, search, etc.
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This position is both strategic and tactical in scope, requiring the media planner to understand the brands marketing goals at a high level and diagnosing the tactical needs and steps to deliver on the overall campaign objective.
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As a Media Planner, you will use your 2+ years of experience in digital campaign serve as a strategic partner and thought leader to help build digital advertising strategies across MAP entire product portfolio (owned & operated, programmatic, social, search, etc.
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Drive the development of media campaign recommendations by providing strategic insight into the best channels and targeting strategies to support campaign KPIs based on sound strategies and research.
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The Sam's Club Member Access Platform [MAP] is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.
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