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Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms. Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
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This person will span across digital and offline marketing channels leading cross-functional efforts and executing on strategic marketing initiatives. About the Role: Beyond Finance is looking for a Senior Director on our Growth Marketing team.
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Create regional industry-focused programs with a mix of online and offline marketing channels to generate leads and sales pipeline, including account-based sales and marketing, regional events, email marketing, direct mail, regional paid marketing program opportunities and program sales enablement.
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Further, the Head of Marketing will have extensive knowledge of performance marketing, traditional marketing channels, affiliate marketing, as well as tracking and reporting methodologies.
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Collaborate with cross-functional teams to create impactful design and layouts for content within email marketing, advertising, social media, sales enablement, print + digital catalogs, and web campaigns.
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Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients' business objectives – develop test design including hypothesis development, cell design, and sample size calculation as required.
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Work with the client and community-based organizations to develop on- and offline-marketing materials including websites, direct mailers, brochures, testimonials, technical fact sheets, incentive applications forms, email and direct mail campaigns, trade ally newsletters, advertising campaigns, posters, display materials, etc, as needed.
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Offline Marketing: Plan and execute local advertising, marketing communications production, print materials, customer community events, and marketing & sales presentations.
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Job Description: The Customer Strategy Manager will join a team of experienced marketers that focus on helping Merkle clients achieve their goals through understanding of their market and customers, Merkle's capabilities for online and offline marketing and our approach to people-based communications.
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Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
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Copywriting for both digital and offline marketing initiatives, including email campaigns, banner advertisements, site content, print and web-branded materials, and infographics. As the C opywriter for our LATAM region, you will work closely with the marketing and creative teams for the same regions to bring our retail brand to life across all customer touchpoints.
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Cross-functional Collaboration: Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client marketing goals. About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies.
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Role Overview: As the Manager of Digital Marketing Analytics, you will spearhead the measurement, analysis, and optimization of both online and offline marketing campaigns across diverse accounts.
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Contribute to creation and implementation of online and offline marketing campaigns, manage events calendar, and develop marketing materials such as brochures and promotional materials.
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This position reports directly to our Chief Marketing Officer. Content Strategy: work with our Corporate Communication and Content teams to craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision.
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offline marketing jobs in Chicago, IL
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