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In the Field Marketing team, our job is to build marketing programs that serve as a growth engine for the Grid Automation sales teams in North America (NAM) and Latin America (LAM). Measure KPIs which may include: booth traffic, email click-through-rate (CTR), cost per lead, form completion rate, account engagement, bounce rate, SEO rankings, and conversion rates for MQLs and SQLs. Partner with our regional sales teams and other relevant business experts to define strategic target accounts that our programs should target.
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QualificationsBachelor's degree in marketing, communications, or related field2+ years of experience in digital marketing; digital marketing certiifcateKnowledge of B2B digital marketing channels and tactics, including SEO, PPC, email marketing, and LinkedIn. Experience with marketing automation and CRM tools, such as ZoHo or Salesforce.
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The types of daily activities a marketing professional would undertake include: Use of technology: Each employee is trained on the use of marketing strategy platform and will utilize all social media platforms and third-party technologies such as salesforce, HarvestApp, ASANA and MailChimp.
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Preferred Certifications: Marketing Cloud Consultant, Marketing Cloud Administrator, Marketing Cloud Developer, Email Specialist. 5 years hands-on experience delivering solutions on the Salesforce Marketing Cloud ecosystem.
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Develops email marketing campaigns using Marketo and Salesforce in collaboration with Research and Distribution teams as well as Digital Marketing specialists. You will be focused on increasing awareness and demand for our index capabilities with target audiences in the Americas using techniques such as targeted emails, nurture campaigns, social media promotion, digital advertising, and search engine marketing as well as virtual and in-person events.
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Proficiency with basic marketing and analytics tools such as Google Analytics, CRM software (e.g., Salesforce), and email marketing platforms (e.g., Mailchimp). Our services portfolio covers everything from business support services such as interpretation, multicultural and digital marketing, SEO and website globalization to multimedia work, video, e-learning and training, and legal support services.
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JOB DESCRIPTION:Develop and execute demand generation marketing programs that drive pipeline growth and resonate with our Ideal Customer Profile (ICP)Generate leads by creating integrated marketing campaigns that leverage tactics such as - email (drip & nurture), advertising, social, events, trade shows, etc.
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Strong experience with email orchestration software like SalesForce Marketing Cloud. You embrace the latest technologies and are a “student of the game,” thinking about next-generation tools like SalesForce Marketing Cloud.
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Excellent communication and interpersonal skills Ability to cold call and send email marketing. Proficiency with CRM software (e.g., Salesforce, HubSpot). Responsibilities: Prospecting: Identify and generate new leads through various channels, including cold calling, email outreach, and social media prospecting.
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Own email marketing calendar, work with Demand Generation and Content Marketing Manager to leverage existing content and marketing assets into email copy that delivers conversions.
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If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com. Supports the implementation of marketing strategy for dedicated markets Support strategic philanthropy programs, sponsorships and events including event planning, project management and digital execution.
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Experience working with CRM software such as Salesforce or Hubspot is a plus. Work closely with marketing and customer success teams to devise and execute effective sales strategies. Source new leads and opportunities utilizing diverse channels such as cold calling, email campaigns, and networking events.
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The ideal Email Architect candidate has extensive experience as a consultant, coding HTML emails, coding AMPScript, and the Salesforce Marketing Cloud platform. Develop Salesforce Marketing Cloud email templates and content blocks for use within emails.
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As a Sales Development Representative (SDR) you will be responsible for seeking new business opportunities by fielding all inbound marketing leads. Experience with cold calling, developing email campaigns, and other outbound sales tactics.
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Proficient in Salesforce Marketing and Data Cloud, including Email Studio, Journey Builder, Automation Studio, and Audience Builder. We are seeking a highly skilled Salesforce Marketing Cloud Builder with expertise in orchestrating omni-channel customer journeys with a proven track record of successfully implementing solutions within the Salesforce Marketing Cloud platform and managing marketing automation strategies to drive revenue growth and enhance customer engagement.
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