Marketing Manager - Animal Health

Job SummaryAs a Marketing Manager for the animal health private label division, you will be responsible for launching new products in the animal health space and continuing to grow existing product lines in the companion animal and equine veterinary space. The Marketing Manager develops strategic plans to meet our company's goals, to build brand awareness, grow product sales, and aid the sales team to drive product placement in the animal health industry. The Marketing Manager will also collaborate with the animal health portfolio managers to find new products to bring to market, research market potential, and understand potential pain points and challenges within the industry.Essential FunctionsTo perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/categoryWork closely with the Director of Private Label to identify targeted product growth opportunitiesDevelop relevant messaging and promotion offers to engage these target segments to purchaseDevelop customer-facing tools and marketing material to enable the field-based sales organization to close deals and deliver profitable growthAssist with process improvement projects to streamline current approachesUnderstand target customer pain points and what is valued through voice of customer researchStay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditionsAttend external networking/ learning events to ensure awareness of marketing advancementsAttend trade shows, buying shows, and sales meetings to work the booth or present to the teamsPerform other Marketing Manager duties as assignedJob QualificationsRequired QualificationsBachelor’s Degree in Marketing, Communications or related fieldAt least 5 years of Marketing/Communications experience requiredProven ability to work with sales representatives and an understanding of the customer sales cycleKnowledge of the animal health space, preferably in the companion animal and equine spaceUnderstanding of the veterinary channelProven ability to develop and execute a strategic marketing planExperience meeting project deadlines and achieving KPI goals while delivering positive ROIAppreciation for and understanding of various marketing technologies e.g. marketing automationStrong communication skills, both verbal and writtenConfident, outgoing, detail-oriented self-starterCurious with a drive to achieve results and develop /sharpen marketing skillsTeam player who can function independently and thrives in team collaborationAbility to prioritize multiple deadlinesAbility to adapt quickly to shifting prioritiesExcellent organization and project management skillsAbility to utilize Excel spreadsheetsAbility to read through large amounts of data to find trends, opportunities, pain points, etc.Ability to create presentations and present to large groups of peopleWorking ConditionsPhysical DemandsOperating a computer or other office devices for the majority of the workdayMay occasionally need to move packages up to 10 pounds such as office supplies or equipmentMust be able to communicate with others in person, over the phone, and in writingMust be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendorsMust be able to read and interpret various electronic and written documentsEnvironmental FactorsThis position is in an office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building’s primary work areas consist of desks, chairs, computers and other office equipment and devices for professional services.TravelThis position will have required travel up to 35 - 40% of the time (off-site meetings, shows, and customer events).The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $85,500.00 - $106,800.00