Marketing Brand Manager (Consumer Products)

Job Description:QualificationsEducation: BS/BA (Business, Social Sciences - Psychology, Sociology, Economics) MBA preferred. 5+ years experience in consumer products marketing and/or sales. Minimum Qualifications: • Strong interpersonal/communication skills; solid analytical skills; strong financial orientation • Demonstrated ability to manage multiple complex or fast-moving projects • Ability to analyze research data and make decisions designed to generate incremental sales and profits • Knowledge of wide variety of specific promotion vehicles and vendors • Demonstrated leadership and organization skills required • Demonstrated ability to manage a team of 1-2 people • Proficiency with Excel, Powerpoint, Word and IRI/Nielsen.Responsibilities:Key Responsibilities: Achieve revenue, profitability, market share and other objectives by: • Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities • Actively managing brand P&L • Leading and influencing innovation to develop and execute short and long-term core improvement and new products. • Building consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer promotions and communications plans. Quantifying and evaluating effectiveness by directing post-program analysis. • Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives. • Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence • Managing all marketing activities including but not limited to promotions, research, packaging and pricing • Developing and maintain relationships with external partners and agencies • Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth • Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses • Executing marketing strategy, plans, and tactics.