Junior Associate, Media Planning & Activation

Location: Culver City, CADepartment: MediaReports To: Supervisor, MediaAbout UNFOLDUNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with leading entertainment, gaming, and consumer brands. We develop culturally relevant, digitally driven campaigns that connect audiences to brands across platforms, with a strong focus on performance, innovation, and measurable impact.We operate at the intersection of creative, media, and culture, helping brands break through with work that is both strategically sound and culturally relevant.Why UNFOLDWork on high-profile entertainment, gaming, and consumer brandsIntegrated creative + media model (not siloed)Strong test-and-learn culture focused on performanceOpportunity to learn across media strategy, activation, and analyticsExposure to full-funnel campaigns across emerging and traditional channelsThe RoleWe are seeking a temp-to-perm Junior Associate, Media Planning & Activation to support campaign execution, reporting, and operational workflows across biddable and direct media channels.This is an entry-level role focused on learning media platforms, campaign workflows, and performance fundamentals. You will support campaign builds, QA, reporting, and coordination across internal teams while developing a strong foundation in media planning and activation.The ideal candidate is highly detail-oriented, organized, proactive, and eager to learn in a fast-paced agency environment.Key ResponsibilitiesCampaign Support & Execution AssistanceAssist In Campaign Setup Across Paid Social (Meta, TikTok, Snapchat, Reddit)YouTube & Google AdsProgrammatic (DV360, Nexxen, TTD exposure)CTV / OLVAudioDOOHDirect IO, sponsorships, and takeoversSupport audience setup and basic targeting inputsAssist with campaign launches and setup validationHelp ensure campaigns are built accurately and aligned with specs Quality Assurance (QA) & TrackingPerform QA checks on:Campaign setupCreative assetsTracking and taggingSupport validation of pixels and conversion trackingFlag issues or discrepancies to senior team membersReporting & Data SupportPull and compile campaign performance dataAssist in maintaining daily, weekly, and monthly reportsEnsure data accuracy and consistencySupport dashboard updates and reporting decksPerformance & Testing SupportSupport execution of A/B testing under guidance:Creative variationsAudience segmentsMonitor performance and flag notable changes or issuesAssist in documenting campaign learningsProcess & SOP ExecutionFollow established campaign workflows and SOPsMaintain organization across:Campaign naming conventionsFile managementReporting templatesSupport consistency and accuracy across accountsCross-Functional CollaborationWork with:Creative teams → receive and organize assetsAnalytics teams → support data pulls and validationMedia Ops → track timelines and deliverablesSupport coordination across teams to ensure campaigns stay on trackTeam Support & LearningSupport Associates, Senior Associates, and Supervisors with execution tasksActively learn media platforms, tools, and best practicesParticipate in training, onboarding, and internal knowledge sharingDay-to-DayAssisting with campaign setup and QAPulling and updating reportsOrganizing campaign assets and filesSupporting pacing and performance trackingCoordinating with internal teams on deliverablesLearning platforms and tools through hands-on experienceStrategy, Data & Tools ExposureExposure to media strategy tools:eMarketer, Comscore, platform insightsExposure to tagging, pixels, and conversion trackingBasic understanding of first-party and third-party dataIntroduction to attribution and measurement conceptsExcel / Google Sheets for reporting and data entryGoogle Docs and Slides / PowerPoint for reporting supportQualifications0–2 years of experience in media, marketing, or related fieldInternship or academic exposure to digital marketing is a plusStrong attention to detail and organizational skillsAnalytical mindset and willingness to learnAbility to manage multiple tasks in a fast-paced environmentStrong communication and collaboration skillsWhat We OfferCompetitive Medical (subsidized), Dental, and Vision insurance401KFlexible Time Off (FTO) PolicyHoliday Flex TimeCompany-observed paid holidaysMonthly mobile phone stipendAnnual professional development stipendAnnual fitness stipendEmployee referral programPet-friendly office (LA)Company-sponsored events and activitiesAbout Our CultureUNFOLD is a minority-owned business led by diverse founders who value different perspectives and backgrounds. We are committed to building an inclusive, respectful, and collaborative environment, with zero tolerance for discrimination or harassment of any kind.