Adobe Alliance Lead - North America

Who We AreVML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester WaveTM Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.About WPPWPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.Location: US - (Remote/Hybrid)Focus: Adobe Alliance Strategy, Revenue Growth & Regional Partner RelationshipRegion: North America (NAMER)The OpportunityVML Enterprise Solutions is scaling our Adobe alliance in North America and seeking a senior leader to own the regional partner relationship, drive revenue growth, and build the team that establishes VML as a top-tier Adobe implementation partner in the market. This role reports to and supports the Global Adobe Alliance Lead, with full ownership of the North American region.You will be the most senior VML voice in the Adobe ecosystem for North America. You will set regional alliance strategy aligned to the global joint business plan, own the regional P&L, and lead the NAMER alliance team across sales, solutions, and operations. You'll work directly with Adobe's North American field leadership, regional sales teams, industry specialists, and Solution Partner Program (SPP) management to drive co-sell, co-build, and co-market motions.Your success will define VML's Adobe trajectory in the largest market-from partner tier contribution to revenue growth to talent investment in the region.Role SummaryCore Identity: Own the North American Adobe alliance relationship and regional P&L. Accountable for NAMER revenue growth, partner satisfaction, team development, and strategic alignment between VML and Adobe's North American field organization-in coordination with the Global Adobe Alliance Lead.You will drive four interconnected motions:Regional Partner Relationship & Strategy (35%): Own the executive relationship with Adobe's North American field leadership. Execute the regional alliance strategy aligned to the global joint business plan (JBP).Revenue & Pipeline Oversight (30%): Drive alliance-attributed revenue in NAMER through co-sell activation, pipeline development, and deal support across verticals.Team Building & Leadership (20%): Recruit, develop, and lead the NAMER Adobe alliance team across sales, solutions, and operations.GTM & Market Development (15%): Drive joint go-to-market initiatives, Adobe Summit presence, and VML's Adobe thought leadership in the North American market.Accountability Model: Regional P&L ownership with revenue targets. Success is measured by NAMER alliance revenue, pipeline growth, Adobe partner satisfaction in the region, and team development.Core Responsibilities1. Regional Partner Relationship & Alliance Strategy (35%)Own the executive relationship with Adobe's North American field leadership, including regional sales directors, industry leads, and SPP managementExecute the regional component of the global Joint Business Plan (JBP) in coordination with the Global Adobe Alliance LeadDrive regional contribution to Adobe Solution Partner Program (SPP) tier requirements and complianceNegotiate regional co-investment, funding, and strategic alignment with Adobe NAMER leadershipRepresent VML at Adobe NAMER leadership meetings, QBRs, and regional partner advisory sessionsCoordinate with the Global Adobe Alliance Lead on strategy alignment, resource allocation, and escalationBuild and maintain relationships across Adobe's NAMER ecosystem including field sellers, solution consultants, customer success, and partner marketing2. Revenue & Pipeline Oversight (30%)Own NAMER alliance-attributed revenue targets and pipeline coverage goals across all verticals (HighTech/Auto/MFG, CPG/Retail, HLS, and cross-vertical)Activate Adobe co-sell motions-connecting Adobe field teams with VML account teams on qualified opportunitiesSupport strategic deal pursuit as regional executive sponsor and escalation pointDrive pipeline reviews and forecasting cadence for the NAMER Adobe allianceEnsure proper opportunity registration and attribution in Adobe partner systemsIdentify and activate cross-sell opportunities across the Adobe Experience Cloud portfolio (AEM, Experience Platform, Workfront, Real-Time CDP, Journey Optimizer)Coordinate with NAMER alliance sellers on account coverage, pursuit strategy, and deal progression3. Team Building & Leadership (20%)Recruit and develop NAMER alliance sales, solution, and operations talentSet role expectations, performance targets, and development plans for NAMER alliance team membersBuild a culture of partner-first selling and collaboration across the Adobe practice in North AmericaCoordinate with VML HR on NAMER headcount planning, hiring priorities, and talent strategyMentor and coach NAMER alliance team members on partner engagement and sales executionProvide performance input and career development support for regional team4. GTM & Market Development (15%)Drive VML's presence and programming at Adobe Summit and regional Adobe events in North AmericaCoordinate joint marketing campaigns, demand generation, and thought leadership with Adobe NAMER marketingPosition VML's Adobe capabilities-including AI-powered solutions (Firefly, GenStudio)-in the North American marketSupport development of Adobe-specific case studies, proof points, and GTM collateral for NAMER verticalsIdentify emerging Adobe product and industry opportunities for VML investment in the regionTechnology & AI ExpectationsUse company-approved AI tools and technologies to accelerate alliance strategy, pipeline analysis, and reporting. Maintain deep fluency in Adobe's product portfolio and AI capabilities (Firefly, GenStudio, Sensei) to position VML credibly in the ecosystem. Champion AI-augmented selling and solution development across the NAMER alliance team.Team Leadership & ManagementAccountability: Accountable for NAMER alliance P&L, regional team performance, and Adobe partner satisfaction.Leadership Expectations: Direct leadership of the NAMER Adobe alliance team. Influence VML account teams, delivery leadership, and WPP stakeholders on Adobe priorities in the region. Report to the Global Adobe Alliance Lead.Management Scope: Direct management of NAMER Adobe alliance sales, solutions, and operations team members. Team size expected to scale with regional alliance growth.Success MetricsNAMER alliance-attributed revenue (annual target)Pipeline coverage and growth rate across NAMER verticalsAdobe SPP tier contribution and regional complianceCo-sell engagement rate with Adobe NAMER field teamsTeam hiring and retention targetsAdobe NAMER partner satisfaction scoresRegional JBP milestone achievementAdobe Summit and NAMER event ROIQualificationsRequired12-18+ years in enterprise technology sales, alliance management, or partner ecosystem leadershipDeep understanding of Adobe Experience Cloud ecosystem, partner programs (SPP), and go-to-market motionsP&L ownership or significant revenue accountability in prior roles ($5M+)Experience building and leading alliance or practice teams (3+ people)Executive presence and ability to engage C-suite clients and Adobe regional leadershipTrack record of growing partner-sourced revenue and pipeline in North AmericaBackground in Global Systems Integrator (GSI), digital agency, consulting, or professional servicesPreferredPrevious role as Adobe Alliance Director, Practice Lead, or Adobe direct (RVP, Regional Sales Director)Adobe certifications or deep ecosystem knowledge across AEM, Experience Platform, Workfront, and Real-Time CDPExperience with Adobe's AI portfolio (Firefly, GenStudio, Sensei)Existing relationships with Adobe North American field leadership and partner managementExperience in WPP or holding company environmentTrack record scaling an Adobe practice or partner program in North AmericaMBA or advanced degreeRole PositioningThis is the most senior Adobe alliance role in North America-not a back-office program manager, individual contributor, or support function. You own the regional relationship, the NAMER revenue number, and the team.You will be in the room with Adobe's most senior North American leaders and VML's largest NAMER clients. You will build the regional team, execute the strategy, and drive the results that establish VML as a top-tier Adobe partner in the market.Your leadership defines VML's Adobe trajectory in North America-and your success directly fuels the global alliance.About VML Enterprise SolutionsVML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data-helping the world's leading brands reimagine how they connect with consumers through the intelligent application of technology.The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.$100,000-$230,000 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.