Lifecycle Marketing Manager
About UsDutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers - offering real relief and convenience for pets and their families. As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.The RoleWe’re looking for a Lifecycle Marketing Manager to help build, execute, and optimize lifecycle programs across email, SMS, and push. This role is ideal for someone with 3-4 years of lifecycle experience who is hands-on, curious, data-informed, and excited to turn strategy into execution.You’ll work closely with the Head of Lifecycle Marketing to ship campaigns quickly, test aggressively, and continuously improve how members experience Dutch from day one through long-term retention.WHAT YOU'LL DO:Build and execute lifecycle campaigns across email, SMS, and push using IterableOwn day-to-day execution of key lifecycle moments including:Onboarding & early engagementFeature education & adoptionPreventative care remindersRetention, renewal, and win-back programsCreate and maintain journeys, triggers, and recurring campaigns with a strong attention to detailPartner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on-brandQA campaigns thoroughly (logic, personalization, rendering, links, timing)Monitor performance and report on results using core lifecycle metrics (open, CTR, conversion, retention impact)Support experimentation through A/B testing of subject lines, content, timing, and segmentationHelp document and improve lifecycle best practices, templates, and processes as the program scalesWHAT WE'RE LOOKING FOR:3-4 years of lifecycle or CRM marketing experienceHands-on experience with Iterable or a comparable platform (Braze, Customer.io, Klaviyo, etc.)Strong understanding of triggered messaging, segmentation, and personalizationComfort working with data to inform decisions (you don’t need to be an analyst, but you should know what “good” looks like)Extremely detail-oriented with strong QA instinctsClear, empathetic writing style with an ability to simplify complex ideasAbility to manage multiple campaigns at once in a fast-moving environmentA bias toward action — you’d rather ship, learn, and improve than over-polishNice To HavesExperience in subscription, healthcare, or consumer servicesFamiliarity with experimentation frameworks and lifecycle measurementBasic HTML knowledge for email troubleshootingExperience working closely with product or CX teamsWhy This Role Is ExcitingYou’ll have real ownership and visibility over core member communicationsYou’ll work directly with a senior lifecycle leader and have room to growYou’ll help shape how Dutch shows up as an authoritative, trusted voice in pet careYour work will directly impact retention, engagement, and member satisfactionWhy Work For DutchCompetitive compensation and equity packageHealth, dental, and vision insuranceFlexible PTOThe chance to make a meaningful impact on pets (and their people)DUTCH'S GUIDING PRINCIPLES:Pets First - business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-beingAgile Like a Cat - We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options - even ones that may not be on the table - then execute without perfection getting in the wayCreativity is our Catnip - Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understandBe the Human Your Dog Thinks You Are - Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.