Vice President, Media Analytics

Vice President, Media Analytics And InsightsCompany description Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we've created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse. The Data, Technology, Audience, Analytics & Insights (DTAI) team at Infinite Roar is at the core of everything we do. We empower every team across the agency through a focus on data, transparency, and constant improvement. We enable best-in-class strategy, activation, and measurement across Infinite Roar's entire portfolio. This diverse team of data and marketing technology specialists brings deep expertise in ad tech, data management, data-driven marketing, identity, and AI. We enable a data-first strategy throughout our ecosystem of tools and capabilities, driving automation and scale across our integrated media approach.Overview The Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients. Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.Responsibilities The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients' business results Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution Manage client data ingestion for advanced attribution and modeling Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction Drive a culture of 'always on' data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered toQualifications 10+ years' experience in media analytics, at an agency, on client side, or some combination of the two Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics, etc. is preferred, but not required Strong client management/consultative experience both presenting and resolving issues Extensive experience leading and managing marketing technology projects from ideation through installation Strong critical thinking and problem solving skills - demonstrated ability to mine data for relevant and actionable insights Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience Demonstrated experience with programmatic audience buying concepts and execution Strong math and analytical skills Advanced MS Office skills (MS Word, Excel, PowerPoint) Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama Very good understanding of traditional and digital media data Excellent project management skills Excellent organizational skills and attention to detail a must Excellent presentation and communication skillsAdditional information Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $168,150 - $269,217 annually.