Retail Bank Cross Sell Campaign Analyst, VP

Business Analytics Ld AnalystThe Business Analytics Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Responsibilities: Gathers operational data from various cross functional stakeholders to examine past business performance Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment etc. Understands the financial basics of the retail bank and can translate performance data into profitability models. Recommends actions for future developments & strategic business opportunities, as well as enhancements to existing programs based on a solid understanding of performance and financial results. May be involved in exploratory data analysis, confirmatory data analysis and/or qualitative analysis Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: 6+ years experience in a quantitative field, financial experience preferred Strong analytical and practical problem solving abilities Understanding of the retail bank market & products, customer life cycle, and P&L Business knowledge of existing customer cross programs and impact Strong understanding of optimization and financial forecasting processes and advanced analytics tools & techniques Strong project management, analytic thinking and partnership skills Experience analyzing large datasets Education: Bachelors degree with a background in Statistics, Economics, Business / Finance, Operations Research or similar discipline This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. Job Family Group: Decision Management Job Family: Business Analysis Time Type: Full time Primary Location: Wilmington Delaware United States Primary Location Full Time Salary Range: $125,760.00 - $188,640.00 In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. Most Relevant Skills: Please see the requirements listed above. Other Relevant Skills: For complementary skills, please see above and/or contact the recruiter. Anticipated Posting Close Date: Jul 04, 2025 Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi and view Citi's EEO Policy Statement and the Know Your Rights poster.