Director of Marketing

Director of MarketingVIN IQ is seeking a Director of Marketing to own and execute our marketing strategy, generate inbound demand, and strengthen our presence in the automotive retail, agency and OEM/enterprise ecosystem. You'll represent VIN IQ externally through educational presentations, events, and industry relationships. Reports to the CEO.What You'll OwnBuild and execute a marketing strategy that consistently generates sales-accepted inbound SQLs.Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships.Align tightly with Sales on ICP, messaging, lead definitions, and handoff process.Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL).Key ResponsibilitiesStrategy and planning: define quarterly priorities, campaigns, and channel mix tied to growth goals.Demand generation: run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships.Conversion ownership: improve website and landing page conversion rates and lead-to-SQL performance.Industry presence: deliver educational, market-facing presentations and represent VIN IQ at events and partner meetings.Content strategy: own content priorities and outcomes, leveraging internal SMEs and outsourced creative support.Measurement: build reporting that shows what's working, what's not, and where to reallocate effort and budget.What We're Looking For7+ years in B2B marketing with meaningful ownership of demand generation and pipeline outcomes.Proven ability to generate inbound demand with sales-accepted SQL targets (not just awareness).Strong presenter and communicator; comfortable representing the company publicly.Deep familiarity with automotive retail, agency, and related partner channels.Strong industry relationships and the ability to translate them into visibility and demand.Practical, data-driven operator with strong campaign judgment and execution.Performance Measures (High-Level)Sales-accepted inbound SQLs and downstream pipeline impact.Cost per SQL and channel efficiency trends.Lead-to-SQL conversion performance and campaign effectiveness.Increase overall industry awareness and engagement (tracked via branded search trend and share of voice)Compensation