Digital Marketing Specialist

The Digital Marketing Specialist is responsible for executing and optimizing digital campaigns with a strong emphasis on CMS and CRM management, email marketing, and paid search. This role combines technical expertise, creativity, and data-driven tactics to enhance customer engagement, drive conversions, and support broader marketing objectives. The ideal candidate is both strategic and hands-on, passionate about delivering impactful digital experiences across the customer lifecycle. Key Responsibilities: To perform this job, an individual must perform each essential function satisfactorily with or without reasonable accommodation. Develop and manage targeted email campaigns and audience segmentation to support acquisition, engagement, and retention. Create and update website content via CMS, ensuring brand consistency and optimal user experience. Maintain and optimize CRM systems for accurate segmentation, automation, and performance reporting. Assist in planning, executing, and analy...Marketing Specialist, Marketing, Digital, Customer Experience, Customer Engagement, Specialist, Banking, Business Services