Marketing Operations Lifecycle Specialist

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.Job SummaryWe are seeking a highly detail-oriented and execution-focused Marketing Operations Lifecycle Specialist to support lead flow, lifecycle management, and conversion optimization across the funnel.This role sits at the center of marketing execution. You will own the systems and processes that move leads from first touch through sales handoff, ensuring data accuracy, clean routing, and strong conversion performance.This is a hands-on role focused on building, launching, and optimizing campaigns and lifecycle programs within HubSpot and Salesforce.Key ResponsibilitiesLifecycle & Lead ManagementManage lead flow from capture through MQL, SQL, and SAL stagesExecute and optimize lead routing, assignment rules, and handoffs to SDRs and AEsSupport and improve lead scoring models based on behavior and firmographicsManage list uploads, segmentation, and enrichment processesEnsure proper lifecycle stage progression and tracking across systemsCampaign Execution & Conversion OptimizationBuild and launch landing pages, forms, and conversion paths in HubSpotCreate and manage emails, nurtures, and automated workflowsRun A/B tests across landing pages, forms, and email campaignsContinuously optimize conversion rates across key funnel stagesPartner with content and paid teams to ensure campaigns are set up for successData Integrity & Process ExecutionMaintain clean and accurate data across HubSpot and SalesforceEnsure proper UTM tracking, campaign tagging, and attribution setupQA forms, workflows, lists, and campaign builds before launchMonitor and resolve data issues related to lead flow and campaign performanceDocument processes and maintain SOPs for lifecycle and campaign executionReporting & AnalysisTrack and report on key funnel metrics (conversion rates, volume, velocity)Analyze performance of landing pages, emails, and campaignsIdentify opportunities to improve lead quality and conversion efficiencySupport Marketing Ops and RevOps with insights on lifecycle performanceQualifications & Skills2+ years of experience in marketing operations, lifecycle marketing, or demand generationHands-on experience with HubSpot (required) and Salesforce (preferred)Experience building landing pages, emails, workflows, and formsStrong understanding of lead lifecycle stages and funnel metricsExperience with A/B testing and conversion rate optimizationHigh attention to detail with strong QA disciplineAbility to manage multiple projects and execute quicklyAnalytical mindset with ability to turn data into actionable improvementsFilevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.comCool Company Benefits: A dynamic, rapidly growing company, focused on helping organizations thrive Medical, Dental, & Vision Insurance (for full-time employees) Competitive & Fair Pay Maternity & paternity leave (for full-time employees) Short & long-term disability Opportunity to learn from a dedicated leadership team Top-of-the-line company swagPrivacy Policy NoticeFilevine will handle your personal information according to what’s outlined in our Privacy Policy.Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.