Director, Social Media - Golf

Job TypeFull-timeDescriptionTMRW Sports is seeking a dynamic and strategic Director, Social Media – Golf to lead the vision, voice, and execution of social media across its TGL and WTGL golf properties. This role is central to shaping a culturally relevant, fan-first brand presence that deepens engagement, accelerates audience growth, and elevates how the leagues show up across priority social platforms.Serving as both a strategic leader and hands-on operator, this person will own the development of innovative social content ecosystems while ensuring social media is a key driver of brand relevance, fandom, and business impact. This role will forge strong partnerships across players, teams, sponsors, broadcast, and media partners to deliver compelling, platform-native content that extends well beyond live competition.Reporting to the Vice President, Marketing – Golf, the Director, Social Media - Golf will lead and develop a high-performing social team, establish best-in-class workflows and governance, and ensure TMRW Sports remains at the forefront of social, cultural, and content innovation within sports and entertainment.ResponsibilitiesLead the overarching social media strategy for the TMRW Sports Golf business, aligning social priorities with broader marketing, content, partnership and business objectivesBuild and cultivate an engaged fan community that strengthens connection to leagues, teams, players, and broader cultural conversationDrive audience growth and brand awareness across priority platforms through innovative, platform-native storytelling and shareable shortform contentDeliver continuous and tentpole content strategies that drive relevance, reach, engagement impressions, shares and conversionsDefine and evolve the voice, tone, and storytelling approach for TGL and WTGL across priority owned social channelsCollaborate with branded content and partnerships team to ensure sponsor integrations align with league creative and brand standards while maintaining a fan-first approachPartner with team, player, broadcast, and internal content stakeholders to create compelling, differentiated storytelling that extends beyond live competitionOversee content ideation, production, publishing, distribution, and optimization across platforms including Meta, TikTok, YouTube, X, and emerging channels.Identify opportunities for real-time, culturally relevant content that expand audience reach and drives conversationDevelop strategies that convert social engagement into measurable business outcomes including tune in, app downloads, ticket sales, and website trafficDefine and track KPIs aligned with company priorities, including follower growth, engagements, impressions, shares, video views, conversions and sponsorship valueLead reporting, insights, social listening, and optimization efforts, translating performance data into actionable recommendations for leadership and cross-functional teamsIdentify, implement, and manage best-in-class tools and platforms for workflow management, content operations, analytics, listening, and publishingEstablish workflows, editorial calendars, and governance to ensure consistency and quality across all channelsLead and develop a high-performing social media team responsible for content creation, publishing, community management, audience engagement, and social listeningManage external agencies, production partners, and platform relationshipsEnsure the organization is leveraging social media infrastructure to its fullest potentialRequirementsBachelor’s degree in Marketing, Communications, Business or similar area of study, or equivalent working experience10+years of social media, digital content or media experienceProven experience in social content from strategy through execution and analysisExperience in building and scaling high-impact social media strategies and teamsDeep understanding of major and emerging platforms, content formats, and fan engagement behaviorsExperience working with talent, athletes, creators, and partnersPreferredExperience leading social media strategy at scale for a major consumer brand, league, team, media company, or high-growth sports/entertainment propertyExperience leading or closely partnering on paid social strategy, including audience development, campaign optimization, and performance-driven content distributionDemonstrated success building culturally relevant, fan-first social brands that drive engagement across multiple platformsExperience working with athletes, talent, creators, and teams to produce compelling contentStrong track record using data, analytics, and social listening to inform strategy, optimize performance, and connect engagement to business outcomesExpert level knowledge and passion for the game of golfComfort working in a fast-paced, ambiguous startup environmentYou’ll Be Successful If You HaveStrong project management and organizational skills with the ability to manage multiple high-visibility initiatives at onceExcellent written, verbal, and presentation skillsA strong analytical mindset with experience using CRM, social, paid media, and other performance reporting tools to inform strategy and optimize resultsExceptional cross-functional collaboration skills with the ability to work effectively across marketing, partnerships, broadcast, teams, players, and external partnersDeep understanding of social platforms, content trends, fan engagement behaviors, and the evolving sports and entertainment media landscapeA creative, solutions-oriented marketing approach with the ability to balance strategic thinking and real-time executionThe ability to thrive in a fast-moving, ambiguous, high-expectations environment while maintaining attention to detail and operational excellenceA fan-first mindset with a passion for building community, driving conversation, and creating culturally relevant contentBenefitsEquity ownership opportunities to allow employees to share in the company’s growthUnlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)Comprehensive health insurance options, including a 100% contribution Employee coverage optionAdditional employee and family insurance coverage options with company contribution, including dental and vision FSA, HSA and DCHSA opportunities including contribution matchesRetirement options including traditional 401(k) and Roth IRA plansBenefits are subject to change at the company’s discretion.TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.About TMRW Sports: (pronounced “tomorrow sports”)Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is focused on building modern approaches in sports, media, and entertainment. In creating new leagues for a new age, TMRW Sports is forging pathways and experiences for generations of fans. TMRW Sports’ first project, TGL presented by SoFi, a primetime, team golf league in partnership with the PGA TOUR, debuted in 2025 in more than 150 countries and territories and was described as a “high-energy arena spectacle” by Vanity Fair, “pure entertainment” by GQ, and “golf’s boldest new venture” by Fast Company. In partnership with the LPGA, WTGL will feature teams of the world’s best women golfers and is targeting a winter 2026-27 launch. TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance.