Senior District Director of Sales CCRC

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for DiversityWe're seeking an accomplished Senior District Director of Sales to oversee our CCRC Portfolio, drive occupancy growth, and coach high-performing senior living sales teams.This high-impact leadership role is ideal for a strategic, relationship-driven sales leader with multi-site senior living experience and a passion for mentoring teams and delivering results.Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.Part and Full Time Benefits EligibilityMedical, Dental, Vision insurance401(k)Associate assistance programEmployee discountsReferral programEarly access to earned wages for hourly associates (outside of CA)Optional voluntary benefits including ID theft protection and pet insuranceFull Time Only Benefits EligibilityPaid Time OffPaid holidaysCompany provided life insuranceAdoption benefitDisability (short and long term)Flexible Spending AccountsHealth Savings AccountOptional life and dependent life insuranceOptional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal planTuition reimbursementBase pay in range will be determined by applicant's skills and experience. Full-time associates in role are also eligible for an annual bonus incentive. Temporary associates are not benefits eligible but may participate in the company's 401(k) program.Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.The application window is anticipated to close within 30 days of the date of the posting.Oversees and directs the sales efforts for multiple communities and products within Districts, Major Markets, Clusters and stand-alone communities. Manages one or more District Sales and Marketing Directors, Regional Sales and Marketing Managers or M3 Sales Leaders. Responsible and accountable for meeting and exceeding the occupancy and revenue goals while supporting operational policies. Provides management for the development and monitoring of marketing plans and budgets.Successfully markets and positions products. Manages open inventory and overall pricing.Achieves and exceeds all occupancy and revenue goals.Oversees use of marketing budget dollars to assure optimal exposure and maximum efficiencies. Coordinates sales planning and use of marketing budget dollars to create shared efficiencies in media.Determines and implements the proper sales structure within assigned District and Major Markets.Assists in interviewing, hiring, training and coaching all marketing staff in the portfolio of communities they manage. Actively participates in the recruitment, hiring, training, coaching, evaluating, and disciplining of all sales positions in those communities.Oversees and/or completes the marketing plan and budgetary process for the district. Partners with the marketing team in the development and modification of short and long-range community marketing plans and budgets by providing competitor information, data and feedback. Develops sales plans to support the budget and achieve the desired objectives.Coordinates the completion of competitive analysis on all communities within the district and keeps current on competitive projects and programs in the marketplace within the district. Understands local markets within assigned district and makes pricing and tool box recommendations.Monitors marketing and sales performance expectations. Assesses the skills and abilities of sales staff and coaches, trains and motivates as appropriate to achieve success. Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes.Conducts quality assurance calls on all selling marketing staff including business development calls and analyzes competitive data for community staff.Visits each community within district on a scheduled basis and as approved by VP-Field Sales & Marketing, and partners with on-site marketing teams and Executive Directors in the execution of the sales and marketing programs and strategies to achieve and maintain full occupancy.Partners with Training and Development to actively participate in sales training activities for the district.Promotes Brookdale in a positive manner and sets the example for the company's standards for excellence. Is a consensus builder among community Sales and Operations Teams.Maintains comprehensive knowledge of the lead tracking/management system, trouble shooting and training. Monitors community lead and business tracking systems, sales tools and resources to ensure compliance with system usage and follow up statistics.Develops a culture that supports intra-company transfer policy to enhance resident retention within the Brookdale system.Oversees the business development coordination between communities to provide optimum results without duplication of resources.This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.Education and ExperienceBachelor's Degree in Marketing or related field from a four year college or university is required. Minimum of five to ten years' experience in marketing/sales. Preferred experience is in senior living, healthcare or hospitality industry and a minimum of five years in a multi-community role with management responsibility.Certifications, Licenses, and Other Special RequirementsFrequent car travel requires the incumbent to possess and maintain a valid driver's license. Ability to work some evenings/weekends and travel 70% of the time by air or car.Management/Decision MakingUses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents/ guidelines exist.Knowledge and SkillsHas an advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Workable knowledge of personal computer required. Have the ability to work well under stress. Knowledge of principles and methods for showing, promoting, and selling products or services, including sales and marketing strategies and techniques and product demonstration. Experience with Customer Relationship Management software. Consultative selling skills highly preferred. Proficient in Microsoft Office, including Excel and Windows. Must have a high degree of accuracy in all assignments, ability to work independently and manage time effectively. Must exhibit a high degree of initiative and creativity, good judgment, professional ethics and have excellent communication skills and the ability to motivate and develop staff within all product lines and positions. Must be a risk taker and be able to self-initiate and take charge of the multi-faceted strategies that are developed. Must have a wide breadth of experience in different Senior Living products. Must possess strong management skills to work effectively as a team with operations partners and other functional areas.Physical Demands and Working ConditionsStandingRequires interaction with co-workers, residents or vendorsWalkingSittingOccasional weekend, evening or night work if needed to ensure shift coverageUse hands and fingers to handle or feelReach with hands and armsTalk or hearAbility to lift: Up to 25 poundsRequires Travel: FrequentlyVisionBrookdale is an equal opportunity employer and a drug-free workplace.