Director of Marketing

Work Location: RemoteJob Description: Director of MarketingPosition SummaryWe are seeking a Director of Marketing to lead strategic enterprise and business unit marketing initiatives across OTC Industrial Technologies. This role is responsible for developing and executing integrated marketing strategies that drive growth, strengthen brand positioning, and support revenue generation across multiple industrial segments.The Director, reporting to the SVP of Commercial Excellence, will oversee digital marketing, product marketing, design, events, internal communications, and marketing operations. This role partners closely with sales, IT, eCommerce, and executive leadership, as well as external agencies, to deliver scalable, data-driven marketing programs.What You'll DoLead go-to-market strategy and integrated campaign execution across multiple business unitsDevelop and execute multi-channel marketing strategies aligned with enterprise and segment growth goalsDefine value proposition, messaging, and positioning across product and service offeringsSupport geo-expansion and growth initiatives through targeted campaigns and market entry strategiesSupport M&A transitions, aligning brand, messaging, and customer communications across newly integrated businessesPartner with sales leadership to drive pipeline, conversion, and account growthPartner with IT, eCommerce and leadership on market research, data analysis, and growth insights to inform strategyLead internal marketing communications and messaging strategies to support company initiatives, reinforce culture, and ensure alignment across teams, segments, and leadershipExecute multi-channel marketing initiatives across email, paid media, SEO, AEO, social, content, events, and PROversee product marketing strategy and campaign execution across segmentsOversee co-op marketing programs with manufacturing partners to maximize shared investment and visibilityManage trademark strategy, renewals, and brand protectionSupport sales enablement and Team Sell / cross-sell initiatives through targeted campaigns and toolsImprove visibility into lead flow and performance to support campaign optimization and sales alignmentDirectly manage teams across digital marketing, product marketing, events, and creativeLead marketing operations and CRM strategy using HubSpot and integrated digital toolsOwn marketing budget, P&L, and ROI across segments, allocating investment to maximize performance and growthPartner withecommerceteam on customer acquisition,conversionand retention via the ecommerce channel.Oversee marketing systems, workflows, and process optimization (e.g., Monday.com, CRM integrations)Establish KPIs and measure effectiveness across all marketing channelsOversee timelines, deliverables, and quality of execution across all external partnersWhatYou'llNeedBachelor's degree in Marketing, Business, or related field8+ years of experience in B2B marketing, preferably in a multi-brand or industrial environmentProven success in developing and executing go-to-market strategies and integrated campaignsStrong understanding of digital marketing, product marketing, and full-funnel strategyExperience managing cross-functional teams and external agenciesProficiencyin CRM, analytics, and marketing automation platforms (HubSpot preferred)Experience with ecommerce platforms suchas Shopify, Magento, Salesforce Commerce Cloud and digital marketing campaign that enhance ecommerce ad ROASStrong communicationand storytelling skills with the ability to translate complex concepts into clear messagingExperience working with manufacturing partners, vendors, and distributor networks is a plus