Parks and Recreation - Marketing Specialist

Salary : $45,153.96 - $72,185.38 AnnuallyLocation : Decatur, ALJob Type: Full-TimeJob Number: 202600120Department: Parks & Recreation DepartmentOpening Date: 05/05/2026Closing Date: 5/19/2026 11:59 PM CentralJob SummaryThe Marketing Specialist is responsible for promoting programs, facilities, events, and initiatives within the Parks & Recreation Department. This role focuses on increasing community engagement, driving participation, and enhancing the overall brand and visibility of the department across all platforms.Major DutiesContent & Social MediaManage and grow the department's social media platforms (Facebook, Instagram, etc.)Create and schedule engaging content (photos, videos, graphics, reels)Capture on-site content at events, parks, and facilitiesRespond to comments, messages, and community engagementMarketing & PromotionsDevelop and execute marketing campaigns for programs, leagues, tournaments, and eventsDesign promotional materials (flyers, brochures, digital ads, signage)Maintain consistent branding across all communicationsPromote seasonal offerings (summer camps, leagues, special events)Website & Digital PresenceUpdate and maintain the Parks & Recreation websiteEnsure program listings, events, and registrations are accurate and up-to-dateAssist with SEO and online visibility improvementsEvent SupportAssist with planning and promoting department events and festivalsCoordinate marketing timelines leading up to eventsProvide on-site support for major events (content capture, signage, promotion)Community EngagementBuild relationships with local businesses, sponsors, and community partnersHelp promote partnerships, sponsorship opportunities, and initiativesSupport public communication efforts and community outreachAnalytics & ReportingTrack performance of marketing campaigns and social media engagementProvide monthly reports on growth, reach, and program participation trendsUse data to improve future campaigns and strategiesMinimum QualificationsBachelor's degree in Marketing, Communications, Public Relations, or a related field. Relevant marketing experience may be substituted for the required education.Experience in social media management and content creation.Proficiency in design tools (Canva, Adobe Suite, etc.) and Microsoft Office products.Strong written and verbal communication skills.Ability to work evenings and weekends as needed for events.Passion for community engagement, recreation, and public service.Must possess valid driver's license and be able to reliably commute to City facilities.Knowledge of marketing principles, branding, and public communication strategiesKnowledge of social media platforms and content trendsKnowledge of digital design tools (e.g., Canva, Adobe Suite)Knowledge of website management and basic SEO practicesKnowledge of marketing analytics and performance tracking.Skill in creating engaging content (graphics, photos, videos, and written posts)Skill in managing social media platforms and increasing audience engagementSkill in designing promotional materials and maintaining brand consistencySkill in planning and executing marketing campaigns and timelinesSkill in communicating effectively with the public and internal stakeholdersAbility to manage multiple projects and meet deadlines in a fast-paced environmentAbility to work independently and collaboratively across teamsAbility to engage with the community in a professional and positive mannerAbility to think creatively and develop innovative marketing strategiesAbility to work flexible hours, including evenings and weekends for eventsSupplemental InformationGuidelinesGuidelines include city and department policies and procedures. These guidelines are generally clear and specific but may require some interpretation in application.Complexity/Scope of WorkThe work consists of related administrative and customer service duties. Frequent interruptions contribute to the complexity of the position.The purpose of this position is to provide marketing and administrative support for department operations. Successful performance contributes to the efficiency and effectiveness of those operations.ContactsContacts are typically with co-workers, other city employees, community partners, local businesses, media representatives, and the general public to promote programs, events, and initiatives.Contacts are typically to exchange information, motivate persons, negotiate matters, resolve problems, and provide services.Physical Demands/Work EnvironmentThe work is typically performed in an office while sitting at a desk or table or while intermittently sitting, standing, or stooping.May require some travel.Supervisory and Management ResponsibilityNone.We offer a comprehensive benefits package to full-time employees including health care, dental, vision, retirement, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave.01Are you at least 18 years old?YesNo02Do you possess a valid Alabama driver's license (or ability to obtain one)?YesNo03Do you have at least 1 year of experience in digital content creation or social media management?YesNo04Do you have experience using social media platforms (e.g., Facebook, Instagram) for an organization, business, or program?YesNo05Are you able to work evenings and weekends as required for events?YesNo