Founding GTM Engineer

Founding Gtm EngineerLocation: San Francisco, CA or Phoenix, AZ (In-Person, Full Time) | Seniority: Founding / Senior IC | Equity: Meaningful Founding Stake The Mission: Architecting the Financial Rails for the $900B School Choice Movement We are an exclusively retained partner for a high-growth startup building the infrastructure for Education Savings Accounts (ESAs). Currently, the $900B US public education budget is being unlocked, giving parents direct control of ~$7,500 per child, per year. This company is building the specialized charge card, reimbursement engine, and vendor marketplace that makes this autonomy possible. With $16M raised from top-tier VCs and a team that has already rejected acquisition offers, this is a "life's work" commitment for a founding operator. You will join a full-time in-person culture in San Francisco or Phoenix. You will work alongside: Founders: A former Goldman Sachs Quant and an engineer who built global-scale computer vision systems at age 19. Engineering & Risk: Former leads and AI researchers from Stripe, Mercury, SpaceX (Ad Astra), Microsoft, and Circle. Policy & Community: The former Deputy Director of a gold-standard state ESA department and leading national school choice advocates. This is not a traditional sales or marketing role. We are looking for a Founding GTM Engineer to build a community-led growth engine from hundreds of families to tens of thousands. Engineer Acquisition Loops: Move beyond paid acquisition to build compounding, community-led flywheels through homeschool co-ops, education pods, and micro-influencers. Live in the Parent Psyche: You will spend real time in the field with families to understand what drives trust and triggers adoption - converting those insights into concrete GTM decisions, not decks. Data Rigor: You will instrument funnels, set up tight feedback loops, and analyze cohort/retention curves with the precision of a software engineer. Own Onboarding Conversion: You will be the primary owner of the onboarding funnel, driving toward a critical 500-account target and beyond