Regional Marketing Director

Reports toChief Marketing OfficerDepartmentMarketingScope6-9 locations per regionHeadcount3-4 roles total (one per region)ClassificationFull-time, exemptPosition SummaryThe Regional Marketing Director serves as the primary connection between Horizon's marketing organization and its local General Managers. This role exists because local markets have distinct needs, competitive dynamics, and growth opportunities that require a dedicated marketing partner. The RMD translates corporate marketing strategy into locally relevant execution while ensuring that field intelligence flows back into how we build plans, allocate budgets, and develop offers.The RMD is an accountable partner with defined responsibilities on both sides of the relationship - representing marketing to the field and representing the field back to marketing.Core ResponsibilitiesPerformance visibility & reportingOwn and deliver the weekly performance report to each GM in the region - spend, leads, ROAS and key trendsServe as the named point of contact for GM questions on marketing performancePartners with GMs and provide training on how to interpret and use the dataMarket strategy & channel planningLead quarterly market reviews with each GM covering channel mix, budget pacing, audience targeting, and local competitive landscapeTranslate market-level insights into recommended plan adjustments and bring those recommendations back to the performance media teamIdentify market-specific opportunities (e.g., seasonal demand shifts, local competitor moves) and flag them proactivelyCampaign activation & pacingManage turn-on / turn-off decisions for market-level campaigns (e.g., FTB) in coordination with the weekly spend management process.Advocate for local market needs when budgets flex or priorities shift at the corporate levelCoordinate with the performance media team to ensure regional execution aligns with GM expectationsLocal activation inputRepresent local market context in OOH placement, media channel, and geo-targeting decisions, formalized in the quarterly market reviewChannel GM input into promo, offer, and messaging developmentBrief the inhouse team on locally-driven creative needs; review outputs on behalf of the regionCompetitive & market intelligenceCurate and deliver relevant competitive intelligence to GMs through the competitive insights toolSurface emerging market threats and local opportunities from the field back to the corporate marketing team on a regular cadenceMaintain awareness of local competitor activity, pricing changes, and new market entrants across the regionOffer strategy & promotional calendarOwn the regional offer strategy and promotional calendar in partnership with GMs and central marketing leadershipWork with GMs to surface local demand signals, competitive pricing pressures, and seasonal opportunities that should inform offer developmentCollaborate with the corporate leadership to shape offers that are both margin positive sound and locally relevantEnsure the regional promo calendar is communicated clearly to GMs in advance, with enough lead time to plan operationallyVoice of the fieldEnsure that GM perspective is represented in corporate planning processes: budget cycles, campaign planning, creative briefingBuild trusted relationships with each GM in the region; become their go-to for anything marketing-relatedIdentify patterns across the region that indicate broader strategic gaps or opportunities and bring them forward to marketing leadershipQualificationsRequired5+ years of experience in marketing, with meaningful exposure to local or field marketingDemonstrated ability to build credibility and trusted relationships with non-marketing stakeholdersFluency in full funnel marketing channels: paid search, paid social, display, local SEO, etc.Strong analytical skills; comfortable working in performance dashboards and translating data into clear recommendationsExcellent communication skills: the ability to make complex marketing concepts accessible to operatorsHighly organized with the ability to manage multiple markets and stakeholders simultaneouslyPreferredExperience in home services, multi-location, or franchise marketing environmentsFamiliarity with Power BI or similar business intelligence platformsBackground working within a centralized marketing structure with field-facing responsibilitiesExperience in a high-growth, operationally-driven business where speed and adaptability matterSalary: $125000 - $150000 per yearJob Posted by ApplicantPro