Content Marketing Associate

Layer is a powerful software platform used by architects, engineers, and contractors to connect their project data, drawings, and workflows in one place. We've grown organically through referrals and product-led word-of-mouth. Now, as we prepare to scale, we're looking for a creative and scrappy marketing generalist to help us build brand awareness and generate demand.What You'll DoDrive content strategy —prioritize quality over quantity, and work directly with our founder to shape messaging and voiceCreate content that gets noticed —from Instagram reels and LinkedIn posts to customer interviews, explainer videos, and design-forward templatesAct like a journalist —talk to our users, understand their workflows, and turn those insights into high-quality pieces that resonateBuild scalable marketing assets —with tools like Figma, Framer, and AICoordinate with creators and experts —hire or collaborate with domain pros (architects, designers, etc.) to produce trusted, resonant contentOwn campaign execution —run LinkedIn and Google campaigns, publish blog posts, and manage email campaignsWho You AreA strong communicator and natural storyteller—someone who gets joy from creatingComfortable in ambiguity, and hungry to prove yourself in a high-trust startup environmentSomeone who knows how to make noise —you have a feel for what cuts through in a crowded feedCurious and quick to learn new tools (AI, editing tools, video, design, etc.)Why Join Us NowHigh impact: Your work will directly influence growth, visibility, and market positionCreative freedom: We're looking for new ideas, new formats, and bold experimentationTangible runway: We're profitable within months and reinvesting in growth with intentJ-18808-Ljbffr