Marketing Associate

WORK WITH USService-Meets-Retail,Experiential Skincare CompanyCompany descriptionFounded in 2019, Formula Fig is an innovative digital-first experiential skincare company operating 8+ Fig Bar locations across Canada (Vancouver, Toronto) and the US (Los Angeles). We've built a flywheel model connecting formulafig.com with our physical Fig Bars, offering high-tech treatments integrated with carefully curated third-party retail products. Our treatments seamlessly incorporate both partner products and our proprietary skincare line, FFFormulations, which launches this year—marking our evolution into a fully integrated treatment and product brand.ROLE DESCRIPTIONWe’re seeking a Marketing Associate who will act as the operational engine behind our marketing team. As the Marketing Associate, you'll own the daily execution of our community management on social channels, UGC pipeline, and in-person events — while supporting our brand partnerships and the FFFormulations launch. You sit at the intersection of brand, community, and guest experience — this is a role for someone who lives the Formula Fig brand and can translate it into every comment reply, story repost, Fig Fan touchpoint, and Fig Bar event.KEY RESPONSIBILITIESSocial media operations (daily)Execute daily social community engagement across Instagram, TikTok, and emerging channels under direction Draft caption copy for social posts and brand-voice copy for use across social, email/SMS, and landing pages — hand off to the Digital Associate for digital deploymentRespond to comments, DMs, and tagged stories within 4 hours during working hoursCapture, request, and organize UGC from Fig Fans and guestsHand off captured UGC and assets to the Digital Associate for deployment into social, Klaviyo, and landing pagesManage the content phone for real-time stories, UGC reshares, and Fig Fan amplificationFig Fan + community managementOwn day-to-day Fig Fan outreach, tracking, and Asana board hygieneFacilitate Fig Fan bookings and treatment coordination alongside the Guest Concierge teamMaintain Gorgias internal notes for every active Fig FanManage Fig Fan referral codes, tracking, and redemption follow-upSurface trends, top-performing creators, and partnership opportunities to the Marketing teamPress + Media supportTrack award submission deadlines and assemble materials for industry recognitionMaintain the active press list and journalist outreach trackerCoordinate sample sends, press kits, and follow-up logistics post-launch or post-eventTriage incoming press inquiries through Gorgias and route to the marketing teamPull data and assemble materials for quarterly brand marketing reportingEvents + partnerships coordinationExecute the day-to-day operations of two active programmes plus in-bar events, under direction of the marketing team:Local Business Partnership ProgrammeCoordinate the active LA + Vancouver gifting partner network (currently 25+ partners across fitness, coffee, lifestyle)Execute gift card seeding and partner-side adminCoordinate partner-led activations across the calendar: Pride, marathons, regional festivals, Mother's Day, CoachellaBrand Partner Activation ProgrammeExecute Surprise & Delight rounds (H+G Guest Passes) for active brand partnersCoordinate Team Champions: comp facials + on-site content captureExecute brand partner onboarding logistics: materials, sample sends, asset coordination, dedicated email/social moments alongside the Digital Marketing AssociateSupport brand-led in-bar Fig Bar events end-to-end: vendor coordination, RSVP management, gifting, setup, on-site flow, photography/UGC captureManage pre-event marketing comms (invites, social teasers) and post-event recap contentMaintain the marketing events + partnerships calendar in AsanaCross-functional coordinationPartner daily with the Digital Marketing Associate — hand off UGC, social assets, and brand-voice copy Bridge marketing and Guest Experience: ensure Gorgias workflows and guest-facing touchpoints stay aligned with brand voiceCoordinate with team on Brand Partnerships on activation executionSupport FFFormulations launch marketing operations: teasers, sneak peeks, launch day social, post-launch UGCTriage marketing-related guest escalations alongside the Guest Experience team, ensuring brand voice and resolution speedParticipate in the Clienteling Framework for repeat and high-value guests, in partnership with Guest Experience and Fig Bar ManagersAdmin + opsAsset trafficking, vendor coordination, basic reportingMaintain the marketing calendar and brief docs to Formula Fig standardsApply the "no brief, no work" creative standard and the CRI framework (Context / Recommendation / Impact) on every askQUALIFICATIONS1–3 years in social media, community management, events, or marketing coordination — beauty, wellness, or hospitality preferredNative fluency in Instagram + TikTok; understands platform mechanics, not just trendsBrand-first taste: can articulate why a piece of content is or isn't on-brand, beyond "it looks good"Operationally rigorous: lives in Asana, comfortable with Gorgias, Figma, Google Workspace. Familiarity with Klaviyo a bonusEvent execution experience: comfortable running on-site logistics, vendor coordination, and same-day problem solvingPR / press experience an asset: comfortable with award submissions, journalist outreach, and press list managementExperience managing partner networks at scale (10+ active partnerships, gifting coordination, contract trafficking)Strong written communication; can draft caption copy, DM responses, and internal updates in voiceComfortable in a fast-moving, founder-led environment with shifting prioritiesLA-based; able to be in-person at WeHo and Culver Steps Fig Bars regularly