Director of Marketing

Director of Marketing Viridian Weapon Technologies CREATING the leading edge of Weapon TechnologyAt Viridian Weapon Technologies, we're at the forefront of firearm accessory innovation, pioneering cutting-edge advancements since 2006. We’re on the brink of launching groundbreaking new products, and we need a visionary marketing leader to take us to the next level.We’re seeking an experienced, forward-thinking Director of Marketing to drive our marketing strategy and execution. This is an exciting opportunity for a creative, data-driven leader and “doer” who thrives in fast-paced environments and is passionate about scaling brands through multi-channel initiatives. If you're ready to steer bold marketing campaigns, lead high-impact product launches, and drive revenue growth across ecommerce and D2C platforms, this is the role for you.What You’ll Do:Strategize & Lead: You will develop and execute comprehensive marketing strategies that align with business goals and drive growth across all channels.Revenue Ownership: Manage and optimize ecommerce, Amazon, and other D2C sales platforms, driving revenue and margin performance.Team Leadership: Mentor and inspire a talented marketing team, ensuring seamless execution of marketing initiatives while fostering professional development.Product Launch Execution: Continuously lead full-scale product launch campaigns, collaborating with product teams on everything from packaging design to content creation, and digital marketing.Content & Creative Direction: Shape and oversee creative direction, ensuring that our content, copy, and campaigns resonate with target audiences and elevate brand visibility.Digital First: Drive the evolution of our digital presence, managing website design, SEO/SEM strategies, social media, and email marketing to maximize engagement and conversions.Event & Trade Show Excellence: Organize and execute large trade show presences that position Viridian as a leader in the industry.What You Bring:Marketing Leadership: 8+ years of progressive marketing experience, with a track record of leading high-performing teams and scaling brands. Multifaceted Expertise: A deep understanding of the entire marketing mix, including digital marketing, content creation, graphic design, ecommerce, Amazon marketplace, and more.Strategic & Data-Driven: Strong ability to develop long- and short-term marketing strategies, using analytics and KPIs to optimize performance.Industry Knowledge: Experience in the shooting, hunting, fishing, or outdoor industries is a plus. Passion for or familiarity with firearms is highly desirable.Agile & Collaborative: Adaptability to shifting priorities, with a proactive, solutions-oriented approach to overcoming challenges across departments.Strong Communicator: Excellent written and verbal communication skills, with attention to detail and a knack for storytelling through marketing.Why Viridian?At Viridian, you’ll be part of a dynamic team shaping the future of weapon technology. We offer a collaborative, innovative work environment where your creativity and leadership will directly impact our growth. If you're passionate about cutting-edge technology and ready to make a mark, we'd love to hear from you.